Job Description

Strengthening and empowering all of the communities we serve.

SEO Specialist, Sports Betting & iGaming

Remote-based position

As an SEO Specialist with Advance Local focused on Sports Betting and iGaming content, you'll support core business goals by collaborating across key stakeholders to implement SEO initiatives that drive traffic and visibility. As part of your role, you'll provide analysis and guidance on optimization tactics and strategies as well as editorial and on-page practices that lead to traffic growth.

The base salary range is $52,500 - $67,500

You will be responsible for: ?

Owning the category reporting and analysis as you become a go-to expert on metrics and KPI's

Building multi-level reporting views and workflows that seek to deliver actionable data to team members

Industry competitive analysis, providing deep, actionable insights to team members

Conducting in-depth keyword research and intent analysis to identify high-value, high-intent keywords

Conducting competitive analysis to identify and recommend new techniques and strategies

Analyzing and developing optimization tactics that result in high-value conversion actions

Designing and developing analytical models that align organic search, Google Discover, and AI search platforms to deliver new insights

Creating on-page analysis and recommendations for workflows that aim to inform team members around best practices and optimization opportunities

Staying aware of industry landscape shifts and algorithm updates, helping to shape new best practices, and keeping team members informed of key findings

Developing and evolving SEO testing scenarios, helping to develop cutting-edge best practices

? Our ideal candidates will have the following

Bachelor's degree (preferred) or the equivalent combination of education and experience

Minimum two years' hands-on experience in?Sports Betting and iGaming SEO implementation, ideally at enterprise-level organizations or with large media, affiliate, or operator sites; News SEO experience is a big plus

Expert knowledge of analytics platforms like Google Search Console, Google Analytics, and Bing Webmaster

Experience with advanced analytics features, tools, and methods: Google Looker Studio, Parsely, Marfeel, BigQuery, and others

Experience with 3 rd ?party SEO industry tools (i.e. SEMRush, Ahrefs, Screaming Frog, etc.)

Clear and effective written and verbal communication skills to help present, educate, and train team members

An analytical eye for identifying metrics-based opportunities for success and structure processes around them

Comfortable working in fast-paced environments across a multitude of properties, initiatives and business groups

Understanding of SEO methodologies behind E-E-A-T, crawl efficiency and budget, topic clustering, topical authority, and the interplay between Search, Discover, and News

The ability to keep organized multiple, on-going initiatives, effectively prioritizing tasks and deadlines

The ability to work autonomously and take ownership of business initiatives while working alongside other SEO team members to align plans and goals

Working knowledge and understanding of the AI search landscape and a deep desire to develop in-house practices and standards around AI-related audience opportunities and behaviors

Expert-level understanding of spreadsheets and their ability to deliver insights

The ability to work under newsroom-deadline pressure and the willingness to jump into action - including assistance in making content edits when assigned

Ideating, planning, testing, and analyzing SEO opportunities must be in your DNA

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Recruitment, Advance Travel & Tourism, Cloud Theory, Hoot Interactive, Red Clay Media, Search Optics, Subtext.

Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.

Qualifications

Minimum two years' hands-on experience in?Sports Betting and iGaming SEO implementation, ideally at enterprise-level organizations or with large media, affiliate, or operator sites; News SEO experience is a big plus
Expert knowledge of analytics platforms like Google Search Console, Google Analytics, and Bing Webmaster
Experience with advanced analytics features, tools, and methods: Google Looker Studio, Parsely, Marfeel, BigQuery, and others
Experience with 3 rd ?party SEO industry tools (i.e
SEMRush, Ahrefs, Screaming Frog, etc.)
An analytical eye for identifying metrics-based opportunities for success and structure processes around them
Comfortable working in fast-paced environments across a multitude of properties, initiatives and business groups
Understanding of SEO methodologies behind E-E-A-T, crawl efficiency and budget, topic clustering, topical authority, and the interplay between Search, Discover, and News
The ability to keep organized multiple, on-going initiatives, effectively prioritizing tasks and deadlines
The ability to work autonomously and take ownership of business initiatives while working alongside other SEO team members to align plans and goals
Working knowledge and understanding of the AI search landscape and a deep desire to develop in-house practices and standards around AI-related audience opportunities and behaviors
Expert-level understanding of spreadsheets and their ability to deliver insights
The ability to work under newsroom-deadline pressure and the willingness to jump into action - including assistance in making content edits when assigned
Ideating, planning, testing, and analyzing SEO opportunities must be in your DNA

Benefits

The base salary range is $52,500 - $67,500
Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity

Responsibilities

As an SEO Specialist with Advance Local focused on Sports Betting and iGaming content, you'll support core business goals by collaborating across key stakeholders to implement SEO initiatives that drive traffic and visibility
As part of your role, you'll provide analysis and guidance on optimization tactics and strategies as well as editorial and on-page practices that lead to traffic growth
Owning the category reporting and analysis as you become a go-to expert on metrics and KPI's
Building multi-level reporting views and workflows that seek to deliver actionable data to team members
Industry competitive analysis, providing deep, actionable insights to team members
Conducting in-depth keyword research and intent analysis to identify high-value, high-intent keywords
Conducting competitive analysis to identify and recommend new techniques and strategies
Analyzing and developing optimization tactics that result in high-value conversion actions
Designing and developing analytical models that align organic search, Google Discover, and AI search platforms to deliver new insights
Creating on-page analysis and recommendations for workflows that aim to inform team members around best practices and optimization opportunities
Staying aware of industry landscape shifts and algorithm updates, helping to shape new best practices, and keeping team members informed of key findings
Developing and evolving SEO testing scenarios, helping to develop cutting-edge best practices
Clear and effective written and verbal communication skills to help present, educate, and train team members

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Advance Local is hiring: SEO Specialist, Sports Betting & iGaming in Grand Rapid