Senior Performance Marketing Analyst - Hotels

Senior Performance Marketing Analyst - Hotels Virtual MAPlease make sure you read the following details carefully before making any applications.

Senior Analyst Search Marketing - Hotels | Tripadvisor

About Tripadvisor

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people-powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

What we do in Search Marketing

We are a world class Search Marketing team that manages large scale marketing campaigns across all areas of travel through SEM, Meta Marketing, and SEO. In this role you will be primarily focused on Hotels SEM program development, but you will have exposure to broader team functions and the opportunity to engage in cross-channel initiatives.

This is your chance to join an iconic travel brand, and you will be an active driver of growth in an emerging channel. We have a data driven approach with the aim to automate wherever possible. Our company ethos is speed wins and innovation is intrinsic to our continued efforts.

This is a unique opportunity for a smart, data savvy paid marketing professional to step up to the next level in their career. As an analyst in the team, you will be empowered by data and responsible for conducting analysis and unearthing growth opportunities. You will also manage A/B tests from start to finish, owning everything from test design to optimizing at scale. By working cross-functionally with engineers, data scientists, publisher partners, and internal stakeholders you will be able to drive incremental profit, lead continuous experimentation, grow the business, and achieve operational excellence.

Job Location: Remote

This role is a remote position in the United States. Occasional travel to company offices as necessary.

What You’ll Do

Work cross-functionally with internal GTM team to quickly build, launch and optimize campaigns to drive targeted and qualified traffic

Manage large, global SEM campaigns in growth areas

Lead data analysis, identify profit/growth opportunities, and uncover actionable insights

Collaborate with data scientists and engineers to improve tools and automate processes

Design, conduct, analyze, and report on A/B tests for different business functions

Partner with external publishers (Google, Microsoft etc.) and stay abreast of the latest developments in Performance Marketing

Skills & Experience

4+ years of experience working as a paid marketing analyst (large scale, global SEM experience preferred)

Problem solver who enjoys analyzing large amounts of data and is results driven

Ability to run and interpret tests – for example ad testing, A/B or multivariate

Analytical and detail oriented, able to produce actionable insights

Highly organized and a self-starter

Strong communication skills both verbally and in presenting data

Other relevant skills include: Google Ads, Bing Ads, working cross-functionally (particularly with technical teams)

Prior knowledge of SQL/Tableau

What We Offer

Flexible activity-based working fostered collaboration and productivity

Inclusive global travelers community welcoming diverse perspectives

Competitive salary package including performance bonuses

Development programs, managerial courses, and learning series

Health insurance covers medical, dental, and vision for families (varies by country)

Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellness

Several paid time off programs, including time to bond with new children and care for family members. Paid public holidays, and year-end office shutdown

Employee assistance program for short-term counseling and free Calm app subscription

State-of-the-art offices: dining, coffee points, and leisure areas

The salary range for this role is $90,000 - $115,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. This compensation range may also be modified in the future.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [email protected] .

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Current Company *

Current Title *

Please share your current location, city and state. *

LinkedIn Profile

Application Consent * Select...

Tripadvisor collects your personal data for the purposes of managing Tripadvisor’s recruitment related activities as well as for organizational planning purposes globally. Consequently, Tripadvisor may use your personal data in relation to the evaluation and selection of applicants including for example setting up and conducting interviews and tests, evaluating and assessing the results thereto and as is otherwise needed in the recruitment processes including the final recruitment. If you join Tripadvisor, the personal data collected will become part of your employment record. In all cases, Tripadvisor will retain your information for a period after your application. Tripadvisor retains this information for various reasons, including in case Tripadvisor faces a legal challenge in respect of a recruitment decision, to consider you for other current or future jobs and also to help us better understand, analyze and improve our recruitment processes.

Tripadvisor does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, Tripadvisor has international sites and Tripadvisor uses resources located throughout the world. Tripadvisor may from time to time also use third parties to act on Tripadvisor’s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within Tripadvisor group of companies as well as to third parties acting on Tripadvisor’s behalf, including also transfers to servers and databases outside the country where you provided Tripadvisor with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and to the United States of America, in order to contact your referees or to detect, prevent or otherwise address fraud, security or technical issues, or to protect against harm to the rights, property or safety of Tripadvisor, our users, applicants, candidates, employees or the public or as otherwise required by law. We have put in place adequate safeguards with respect to the protection of your privacy, rights and freedoms, and the exercise of your rights.#J-18808-Ljbffr

Qualifications

• Problem solver who enjoys analyzing large amounts of data and is results driven
• Ability to run and interpret tests – for example ad testing, A/B or multivariate
• Analytical and detail oriented, able to produce actionable insights
• Highly organized and a self-starter
• Strong communication skills both verbally and in presenting data
• Other relevant skills include: Google Ads, Bing Ads, working cross-functionally (particularly with technical teams)
• Prior knowledge of SQL/Tableau

Benefits

• Flexible activity-based working fostered collaboration and productivity
• Inclusive global travelers community welcoming diverse perspectives
• Competitive salary package including performance bonuses
• Development programs, managerial courses, and learning series
• Health insurance covers medical, dental, and vision for families (varies by country)
• Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellness
• Several paid time off programs, including time to bond with new children and care for family members
• Paid public holidays, and year-end office shutdown
• Employee assistance program for short-term counseling and free Calm app subscription
• The salary range for this role is $90,000 - $115,000
• An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs
• This compensation range may also be modified in the future

Responsibilities

• In this role you will be primarily focused on Hotels SEM program development, but you will have exposure to broader team functions and the opportunity to engage in cross-channel initiatives
• As an analyst in the team, you will be empowered by data and responsible for conducting analysis and unearthing growth opportunities
• You will also manage A/B tests from start to finish, owning everything from test design to optimizing at scale
• By working cross-functionally with engineers, data scientists, publisher partners, and internal stakeholders you will be able to drive incremental profit, lead continuous experimentation, grow the business, and achieve operational excellence
• Occasional travel to company offices as necessary
• Work cross-functionally with internal GTM team to quickly build, launch and optimize campaigns to drive targeted and qualified traffic
• Manage large, global SEM campaigns in growth areas
• Lead data analysis, identify profit/growth opportunities, and uncover actionable insights
• Collaborate with data scientists and engineers to improve tools and automate processes
• Design, conduct, analyze, and report on A/B tests for different business functions
• Partner with external publishers (Google, Microsoft etc.) and stay abreast of the latest developments in Performance Marketing
• Tripadvisor collects your personal data for the purposes of managing Tripadvisor’s recruitment related activities as well as for organizational planning purposes globally