Brand Manager

Brand Manager, Hybrid

3 days onsite with Monday and Fridays remote

Excellent opportunity for ambitious brand manager to join growing family wine group in new, highly visible Brand Manager role, Private Label + Luxury Lifestyle.

With a passion for the wine industry, growth and innovation, and an entrepreneurial mindset, you will be joining a like-minded team of professionals making exciting things happen.

Driving significant growth for this customer’s exclusive business, you are a dynamic, fast-paced brand manager who can both envision and execute quickly, all with the consumer and customer at the forefront of your thinking.

You will

• Develop brand strategies and positioning for private label brands, including consumer- compelling point of difference
• Develop brand marketing plans with clearly defined activities, timing, and budgets that are applicable across PR, paid media, partnerships, events, and retail promotions.
• Gain buy-in from supervisor and senior leadership, including CMO, on brand strategy, marketing plans, and budgets
• Be deeply in touch with market trends across all price points and appellations
• Manage execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging.
• Maintain accountability for approved brand budgets, revenue, and gross margin.
• Assign and manage creative work through external agencies/vendors.
• Communicate monthly brand business status and programs to Management, including marketplace goals and accomplishments, promotional programs, inventory, merchandising status, and wine availability issues.
• Work closely with Supply Chain to maximize net profitability and ensure “highest and best use” of bulk wine supply
• Work with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence.

You have

• Bachelor’s degree
• 4 years of premium wine brand marketing, luxury goods or beverage experience
• Significant experience in promotion, packaging and merchandising design/implementation.
• Experience in brand strategy, marketing communications planning, and budget/P&L management.
• Strong analytic, strategic and creative skills.
• Excellent presentation and communication skills.
• Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment
• Creativity and creative problem solving, especially creating unique consumer-compelling activations based upon cultural trends
• Self-motivated, team-oriented ethics and excellent interpersonal skills

Some travel required.

$130 - $140K

Hire contingent upon successful completion of background check

Qualifications

• Bachelor’s degree
• 4 years of premium wine brand marketing, luxury goods or beverage experience
• Significant experience in promotion, packaging and merchandising design/implementation
• Experience in brand strategy, marketing communications planning, and budget/P&L management
• Strong analytic, strategic and creative skills
• Excellent presentation and communication skills
• Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment
• Creativity and creative problem solving, especially creating unique consumer-compelling activations based upon cultural trends
• Self-motivated, team-oriented ethics and excellent interpersonal skills
• Some travel required
• Hire contingent upon successful completion of background check

Benefits

• $130 - $140K

Responsibilities

• 3 days onsite with Monday and Fridays remote
• Develop brand strategies and positioning for private label brands, including consumer- compelling point of difference
• Develop brand marketing plans with clearly defined activities, timing, and budgets that are applicable across PR, paid media, partnerships, events, and retail promotions
• Gain buy-in from supervisor and senior leadership, including CMO, on brand strategy, marketing plans, and budgets
• Be deeply in touch with market trends across all price points and appellations
• Manage execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging
• Maintain accountability for approved brand budgets, revenue, and gross margin
• Assign and manage creative work through external agencies/vendors
• Communicate monthly brand business status and programs to Management, including marketplace goals and accomplishments, promotional programs, inventory, merchandising status, and wine availability issues
• Work closely with Supply Chain to maximize net profitability and ensure “highest and best use” of bulk wine supply
• Work with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence