Chief Marketing Officer

Direct message the job poster from Inno Supps

Are you a marketing maverick with BIG ideas and a passion for pushing boundaries? We're searching for a Chief Marketing Officer (CMO) to join our team and lead the charge in taking our brand from great to LEGENDARY - domestically and internationally! As our CMO, you'll be the mastermind behind everything from turning heads with creative campaigns to turning clicks into customers, and dollars into even more dollars...

As our CMO, you'll be the brainiac behind marketing strategies, flexing your creative muscles, and using data to work some serious magic. You'll team up with our senior leadership crew to map out the future of our brand, all while steering an amazing marketing team that is obsessed with creating jaw-dropping customer experiences.

...and here is where it gets really fun...Retail. Expansion. You'll get to break into new markets, take our brand from digital screens to real-world shelves, and make sure we are everywhere our customers are. From digital domination to physical retail presence, you'll be the person to make sure our brand in unmissable!

What You’ll Do

Lead & Execute Marketing Strategy:Drive the overall domestic and international marketing strategy, with a focus on scaling e-commerce sales, brand growth, customer loyalty, and successfully penetrating retail markets.

Retail Expansion Strategy:Develop and implement a comprehensive retail marketing strategy, identifying key opportunities for brand placement in brick-and-mortar stores. Work alongside the President, CEO , and retail partners to ensure brand visibility, marketing alignment, and impactful in-store experiences.

Digital Marketing Excellence:Optimize campaigns across PPC, SEO, email marketing, social media, and influencer partnerships to maximize performance and ROI.

Brand Development:Develop and refine the company’s brand voice, messaging, and positioning to differentiate us in the competitive supplement space.

Customer-Centric Focus:Build strategies that enhance customer retention and lifetime value while ensuring an exceptional overall experience.

Team Leadership:Lead, mentor, and grow a high-performing marketing team, fostering a collaborative and innovative culture.

Performance Metrics:Utilize data to track key performance indicators (KPIs) and continuously improve marketing effectiveness.

Budget Oversight:Manage the marketing budget to ensure resources are efficiently allocated for maximum impact.

What We’re Looking For

7+ years of senior marketing experience in e-commerce or the supplement industry.

Expertise in digital marketing strategies (SEO, PPC, social media, email, etc.) with a proven track record of driving growth.

Proven experience in retail marketing and expanding a brand’s presence across brick-and-mortar stores or retail partnerships.

Strong leadership skills and experience managing and scaling marketing teams.

Data-driven with the ability to leverage analytics to optimize campaigns.

In-depth knowledge of the supplement industry and consumer behavior trends.

Excellent communication and interpersonal skills.

A strategic thinker with the ability to execute in a fast-paced environment.

Why Inno Supps?

We are Inno Supps, a DTC e-commerce supplement company that thrives off ofInnovationand constant improvement to redefine excellence. We have new and evolving brands frequently developing for creative versatility. We seek out gaps in our processes and workflows toABO(Always Be Optimizing). We LOVE different perspectives that can adapt to the ever-changing marketplace and audiences while maintaining consistency in our branding and marketing initiatives. We are a company crafted by the perfect blend of the imaginative and the analytical. We thrive off collaboration and professional development and strongly believe our colleagues and peers can individually contribute to each other and the collective.

We also offer

Competitive salary and performance incentives

Health, dental, and vision insurance

401k option

Employee discounts on our products

Opportunities for career growth in a rapidly growing company

Are YOU ready to lead the marketing vision for an innovative supplement brand?

Apply now to join our dynamic team!

Seniority levelSeniority level Executive

Employment typeEmployment type Full-time

Job functionJob function Marketing

Industries Wellness and Fitness Services and Online and Mail Order Retail

Referrals increase your chances of interviewing at Inno Supps by 2x

Inferred from the description for this jobMedical insurance

Vision insurance

401(k)

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Qualifications

• 7+ years of senior marketing experience in e-commerce or the supplement industry
• Expertise in digital marketing strategies (SEO, PPC, social media, email, etc.) with a proven track record of driving growth
• Proven experience in retail marketing and expanding a brand’s presence across brick-and-mortar stores or retail partnerships
• Strong leadership skills and experience managing and scaling marketing teams
• Data-driven with the ability to leverage analytics to optimize campaigns
• In-depth knowledge of the supplement industry and consumer behavior trends
• Excellent communication and interpersonal skills
• A strategic thinker with the ability to execute in a fast-paced environment

Benefits

• Competitive salary and performance incentives
• Health, dental, and vision insurance
• 401k option
• Employee discounts on our products
• Opportunities for career growth in a rapidly growing company
• Medical insurance
• Vision insurance
• 401(k)

Responsibilities

• As our CMO, you'll be the mastermind behind everything from turning heads with creative campaigns to turning clicks into customers, and dollars into even more dollars..
• You'll get to break into new markets, take our brand from digital screens to real-world shelves, and make sure we are everywhere our customers are
• Lead & Execute Marketing Strategy:Drive the overall domestic and international marketing strategy, with a focus on scaling e-commerce sales, brand growth, customer loyalty, and successfully penetrating retail markets
• Retail Expansion Strategy:Develop and implement a comprehensive retail marketing strategy, identifying key opportunities for brand placement in brick-and-mortar stores
• Work alongside the President, CEO , and retail partners to ensure brand visibility, marketing alignment, and impactful in-store experiences
• Team Leadership:Lead, mentor, and grow a high-performing marketing team, fostering a collaborative and innovative culture
• Performance Metrics:Utilize data to track key performance indicators (KPIs) and continuously improve marketing effectiveness
• Budget Oversight:Manage the marketing budget to ensure resources are efficiently allocated for maximum impact