Company Description

Explore limitless possibilities, dreams and adventures on Hawai’i Island as you blaze a trail for a rewarding career in hospitality. Embrace our passion for Hawai’i’s heritage, culture and traditions with amazing career opportunities that await you in paradise. Journey into a luxury oasis where the aloha spirit comes alive.

Fairmont Orchid is an award-winning luxury resort located on the majestic Kohala Coast of Hawai‘i Island. Immerse yourself in an authentic Hawaiian experience, surrounded by 32 oceanfront acres of lush tropical gardens, cascading waterfalls and a tranquil white sand beach and lagoon. Hawai‘i’s warmth and serenity are reflected throughout the design of our family-friendly hotel accommodations with spacious guest rooms, suites and the exclusive Fairmont Gold concierge floor.

Resort amenities include our Spa Without Walls, a 10,000-square-foot oceanfront pool, cultural activities, onsite restaurants, access to world-class golf, a 24/7 fitness center and a 10-court tennis pavilion. Inspired by culture, well-being and genuine aloha, Fairmont Orchid welcomes you to experience authentic Hawai‘i.

What is in it for you

Premium preferred provider medical/drug/vision benefits at competitive prices.
We put you first & value you with employer paid coverage for group life and accidental insurance coverage (1x annual salary) + Coverage is available for your ‘ohana!*
We believe that hospitality has the power to unlock a better tomorrow with our 401(k)/retirement saving plan & matching program.
Don’t just live in the moment – own your moment with 15 paid holiday/personal days per year + 10 days of paid vacation that begin accruing immediately*
Incentive Bonuses are available to inspire creativity & dedication to deliver exceptional experiences.
We go the extra mile by offering 50% discounts at hotel restaurants, 50% discount on retail items at our Fairmont Store & 30% discount of services offered in our Spa Without Walls.
We are globetrotters taking advantage of our Travel Program with unlimited employee discounts at Accor properties + Friends & Family rates (5,000+ hotels worldwide)*
Complimentary food & beverage on property

Job Description

As Director of Sales and Marketing for Fairmont Orchid (on property based), you will be responsible for the oversight of Sales, Marketing and Events including Budget/P&L, expense and revenue forecasting, advertising, marketing, developing, and writing business plans, attracting, mentoring and retaining best in class talent and ownership relations. You will play a strategic role in maximization of the asset, both in orchestrating an integrated Commercial approach and creating a long term positioning roadmap.

What you will be doing

You will be responsible for overseeing integrated commercial strategies for the hotel. Your goal is to manage the asset by connecting strategy and business processes.
Lead the development and implementation of both short-term and long-term strategies in all sales, events, and marketing channels to achieve hotel’s revenue goals and increase target market share performance.
Produce hotel’s Annual Multi-Year Commercial Strategy Plan, in partnership with on-property leaders and regional support.
Connect the performance needs for the hotel with the solutions designed by the Fairmont brand enterprise, in each key segment the hotel serves.
Maximizes net revenue contribution through a thorough understanding of market segments, booking channels and demand drivers for rooms, food and beverage and minor operating departments.
Work in conjunction with Brand e-Commerce teams and on property Commercial Leadership to build and establish hotel B2B marketing, digital marketing, social media, public relations and communications channels.
Track and analyze success of marketing campaigns and work with Commercial Leadership to adjust marketing strategies/budgets where needed based on performance metrics.
Measure and report impact and ROI of email marketing initiatives and social media initiatives, along with collaborate and evaluate potential partnerships
Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies.
Develop and execute departmental expense budget and forecasts.
Develop and maintain detailed and real time knowledge of all competitor and market activity. Monitor key indicators of hotel performance and third-party intelligence sources to identify revenue opportunities. Stay current with industry changes and how it may impact demand.
Responsible for the execution of the Fairmont Sales Incentive Program.
Responsible for recruiting, mentorship and retention of all sales and marketing roles.
Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.
Create strong rapport with key stakeholders including hotel ownership and asset management.
Manage relationships with Hotel, Region and Global Sales to conduct training, leverage synergies and maximize commercial platforms.

Qualifications

Your experience and skills include

To fulfil this role successfully, you should demonstrate the following minimum qualifications:

Minimum of five (5) Years of Hotel Sales, Catering or Marketing Experience.
Management Experience (type): Director.
Four-year college degree preferred.
Minimum Years of Leadership Experience in a Full-Service Hotel: 4 star plus.
Additional Requirements: Ability to travel on short notice and adaptable to schedule changes.
Highly professional presentations and communication (oral and written) skills.
Proficiency with standard Microsoft Office.
Ability to perform critical analysis.
Additional/advanced degree coursework in business administration, marketing and communications.
Adaptable experience with business strategy, business planning, and business plan development.
Experience in large matrix organizations.
Knowledge of Opera Sales & Catering Software or comparable products.

Additional Information

Salary Range: $190,000 - $226,400 USD

Visa Requirements: Must be legally eligible to work in the United States. The hotel is unable to assist candidates in obtaining U.S. work authorization.

Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality.

We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

About Fairmont Hotels & Resorts: At Fairmont Hotels & Resorts we offer our guests the finest hospitality experience in each of our destinations. And we know that, to offer our guests the best, we first need to offer our employees the best. That’s why you’ll find exceptional work opportunities – throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific – as well as industry leading training, career development, recognition and rewards. Fairmont Hotels & Resorts is a celebrated collection of hotel that includes landmark locations like London’s The Savoy, New York’s The Plaza, and Shanghai’s Fairmont Peace Hotel. Our teams are guided by values of Respect, Integrity, Teamwork and Empowerment; we employ the highest ethical and quality standards, treating all colleague with fairness & dignity. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award – winning Green Partnership Program. An exciting future awaits!

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

#LI-KK2

#AlohaOrchid

Qualifications

Minimum of five (5) Years of Hotel Sales, Catering or Marketing Experience
Management Experience (type): Director
Minimum Years of Leadership Experience in a Full-Service Hotel: 4 star plus
Additional Requirements: Ability to travel on short notice and adaptable to schedule changes
Highly professional presentations and communication (oral and written) skills
Proficiency with standard Microsoft Office
Ability to perform critical analysis
Additional/advanced degree coursework in business administration, marketing and communications
Adaptable experience with business strategy, business planning, and business plan development
Experience in large matrix organizations
Knowledge of Opera Sales & Catering Software or comparable products
Visa Requirements: Must be legally eligible to work in the United States

Benefits

Embrace our passion for Hawai’i’s heritage, culture and traditions with amazing career opportunities that await you in paradise
Premium preferred provider medical/drug/vision benefits at competitive prices
We put you first & value you with employer paid coverage for group life and accidental insurance coverage (1x annual salary) + Coverage is available for your ‘ohana!*
We believe that hospitality has the power to unlock a better tomorrow with our 401(k)/retirement saving plan & matching program
Don’t just live in the moment – own your moment with 15 paid holiday/personal days per year + 10 days of paid vacation that begin accruing immediately*
Incentive Bonuses are available to inspire creativity & dedication to deliver exceptional experiences
We go the extra mile by offering 50% discounts at hotel restaurants, 50% discount on retail items at our Fairmont Store & 30% discount of services offered in our Spa Without Walls
We are globetrotters taking advantage of our Travel Program with unlimited employee discounts at Accor properties + Friends & Family rates (5,000+ hotels worldwide)*
Complimentary food & beverage on property
Salary Range: $190,000 - $226,400 USD

Responsibilities

As Director of Sales and Marketing for Fairmont Orchid (on property based), you will be responsible for the oversight of Sales, Marketing and Events including Budget/P&L, expense and revenue forecasting, advertising, marketing, developing, and writing business plans, attracting, mentoring and retaining best in class talent and ownership relations
You will play a strategic role in maximization of the asset, both in orchestrating an integrated Commercial approach and creating a long term positioning roadmap
You will be responsible for overseeing integrated commercial strategies for the hotel
Your goal is to manage the asset by connecting strategy and business processes
Lead the development and implementation of both short-term and long-term strategies in all sales, events, and marketing channels to achieve hotel’s revenue goals and increase target market share performance
Produce hotel’s Annual Multi-Year Commercial Strategy Plan, in partnership with on-property leaders and regional support
Connect the performance needs for the hotel with the solutions designed by the Fairmont brand enterprise, in each key segment the hotel serves
Maximizes net revenue contribution through a thorough understanding of market segments, booking channels and demand drivers for rooms, food and beverage and minor operating departments
Work in conjunction with Brand e-Commerce teams and on property Commercial Leadership to build and establish hotel B2B marketing, digital marketing, social media, public relations and communications channels
Track and analyze success of marketing campaigns and work with Commercial Leadership to adjust marketing strategies/budgets where needed based on performance metrics
Measure and report impact and ROI of email marketing initiatives and social media initiatives, along with collaborate and evaluate potential partnerships
Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies
Develop and execute departmental expense budget and forecasts
Develop and maintain detailed and real time knowledge of all competitor and market activity
Monitor key indicators of hotel performance and third-party intelligence sources to identify revenue opportunities
Stay current with industry changes and how it may impact demand
Responsible for the execution of the Fairmont Sales Incentive Program
Responsible for recruiting, mentorship and retention of all sales and marketing roles
Lead, engage, and develop team members, including ongoing performance development and Career Development Plans
Create strong rapport with key stakeholders including hotel ownership and asset management
Manage relationships with Hotel, Region and Global Sales to conduct training, leverage synergies and maximize commercial platforms

Director of Sales & Marketing

Job Type