Manager - Marketing - Retail

About WhiteCrow

We are global talent research, insight, and sourcing specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client’s in-house talent acquisition teams.

About our client

Since its inception in 2000, our client has emerged as a prominent and fast-growing retail group serving markets across the Middle East. The organization partners with world-class fashion and lifestyle brands, delivering globally inspired products and experiences to discerning consumers throughout the GCC. Guided by a vision to become a leading regional gateway for international retailers, the company has successfully built a broad portfolio across diverse consumer categories. Its collaborative approach with global brand partners, combined with extensive market expertise and a customer-first mindset, has enabled sustained growth and ongoing expansion across the region. Today, our client remains well-positioned to capitalize on emerging opportunities within the dynamic Middle Eastern retail market.

As a Manager - Marketing - Retail, you will be responsible for...

• Supporting Senior Manager in developing annual marketing strategies and mall-level plans.
• Assisting with market positioning, competitive analysis, and customer segmentation.
• Aligning with internal business units on marketing direction.
• Assisting in delivering annual integrated 360° campaigns.
• Coordinating with Strategy and Leasing teams.
• Implementing strategies to enhance customer loyalty and revenue.
• Preparing campaign briefs and scopes of work.
• Managing execution of approved campaigns.
• Identifying partnership opportunities
• Supporting development of event concepts and activations.
• Coordinating with operations, mall teams, and agencies for event execution.
• Ensuring branding and setup consistency.
• Overseeing preparation of marketing collateral.
• Supporting in securing authority approvals.
• Assisting in evaluating sponsorships.
• Ensuring events are promoted across all channels.

What you already have...

• Bachelor’s degree required; Master’s preferred
• Experience:-5–7 years marketing experience, ideally GCC.
• Experience in mall marketing, PR, events, digital, or agencies.
• Strong understanding of multi-channel marketing.
• Knowledge of digital tools and analytics.
• Strong creative and project management skills.
• Strong communication skills.