Trade Marketing Manager

• Category: Marketing
• Country: United Kingdom
• Location: Milton Keynes - Hybrid
  

Overview
At WD-40 Company, our brands are built on trust, purpose and connection. Our marketing teams play a critical role in bringing those brands to life across channels, customers and markets.
We are looking for a commercially minded Trade Marketing Manager to lead the development and delivery of our Trade channel marketing plans across the UK and Ireland. You will work closely with Sales, Marketing, Digital and external partners to turn customer and market data into meaningful insight, uncover new opportunities and create activity that supports sales and EBITDA growth.
This is a high-profile role with exposure across different areas of marketing and the opportunity to collaborate with colleagues across markets, share best practice and shape how we grow our brands. You will join a positive, collaborative team that supports, guides and challenges one another to make the business better than it is today.
The role is hybrid, with two regular office days each week, currently Tuesday and Thursday, alongside attendance at key meetings. Travel will be less than 20%, primarily across the UK and Ireland, with occasional European travel.
What You’ll Be Doing

• Develop and deliver rolling Trade channel marketing plans that grow brand awareness, distribution, product trial and category profitability.
• Turn customer, channel and market data into clear insights, recommendations and commercially focused actions.
• Partner with the Trade Sales team to develop customer and channel plans, presentations, campaigns and effective sales tools.
• Support the growth of WD-40 Specialist through product launches, sampling, secondary locations and customer campaigns.
• Identify new opportunities within key channels, including the automotive market, and bring fresh thinking to established ways of working.
• Measure campaign performance, complete post-activity analysis and share learnings and recommendations with the wider team.
• Plan and manage the Trade Marketing budget, including forecasting, promotional investment and expenditure against plan.
• Brief and manage agencies and other third-party partners, ensuring activity is delivered on time, within budget and in line with our values.
• Lead trade shows, events, sponsorships, promotions and sampling opportunities.
• Work across Sales, Marketing, Digital, Supply Chain and other teams to ensure initiatives are effectively planned and delivered.
• Coach and support the development of the Assistant Marketing Manager, creating an environment where people can learn, contribute and perform at their best.
• Live and promote WD-40 Company’s values in the way you lead, collaborate and make decisions.
  

What You’ll Bring To The Role

• Strong brand or product marketing experience, ideally within Trade, wholesale, B2B or a related consumer environment.
• A commercial approach to marketing, with the ability to connect activity to customer needs and business outcomes.
• Experience turning qualitative and quantitative data into meaningful insight and practical action.
• Strong collaboration skills, particularly when working across Marketing, Sales and wider cross-functional teams.
• Confidence leading meetings, presenting recommendations and influencing customers and senior stakeholders.
• Experience planning and managing budgets, forecasts and marketing investment.
• Strong project management and organisational skills, with the ability to manage multiple priorities.
• Experience briefing and managing agencies or third-party partners.
• An open mindset and the confidence to positively challenge established thinking.
• A people-first leadership style, with experience mentoring, coaching or developing others.
• A degree, CIM qualification or equivalent marketing knowledge is preferred.
• Digital or e-commerce experience would be beneficial, but technical product knowledge and familiarity with our Trade customers can be developed in the role.
  

Total Rewards
Our competitive and comprehensive benefits package provides you protection, security, and peace of mind. We offer life-enhancing health, wellness, and financial programs, including profit incentive rewards, healthcare, generous pension contributions. In addition, we want you to recharge and take time off, so enjoy short-day Fridays, paid holidays, and an additional paid week off between Christmas and New year to spend with family and friends!
The salary range for this role is £50,000-56,000 per year. Salary is determined by multiple factors including relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.
About Us
At WD-40 Company, we believe that purpose-driven and values guided people create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.
Why You Should Apply

• A strong values-aligned organization where contributions are acknowledged and rewarded, and where 91% of our employees experience a sense of belonging.
• A learning-based culture where 77% of our team believe they can achieve their career objectives.
• Over 94% employee engagement as of our most recent global employee survey.
• 91% of our people actively recommend WD-40 Company as a great place to work.
  

Do You Align With Our Values?
Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.
Thank you for considering WD-40 Company in your career search!
#PositiveLastingMemories
At WD-40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences.