Head of Marketing, Growth & Brand

We take fun seriously.

For more than 35 years, TeamBonding has helped organizations build stronger teams through the power of play. We create experiences that get people talking, laughing, collaborating, competing, giving back and most importantly, connecting.

From high-energy challenges and creative competitions to purpose-driven charitable programs, we help teams step away from the everyday and experience something together that they’ll actually remember.

Now, we’re looking for a Head of Marketing, Growth & Brand to help more people discover what TeamBonding can do.

The Role

Reporting directly to the CEO, you’ll lead the strategy behind how TeamBonding grows, shows up, and stands out.

You’ll own marketing strategy, demand generation, brand growth, and performance while leading our marketing team and external partners. You’ll work closely with Sales and leadership to turn great ideas into creative, measurable marketing that drives leads, pipeline, and revenue.

This is a true player-coach role. We want someone who can think big, set the direction, inspire a team, and jump into the action when needed.

Because when your product is fun, your marketing should be too.

What You'll Own

Grow the Brand

• Own the marketing strategy and roadmap, connecting marketing priorities directly to company growth, pipeline, and revenue.
• Partner with the CEO, leadership, and Sales to identify opportunities and bring big ideas to life.
• Collaborate closely with the Director of Sales to align marketing and sales priorities, strengthen lead generation and conversion, and uncover new opportunities for growth.
• Lead, manage, and develop our Remote Marketing Assistant, Digital Marketing Manager, and Content Marketing Manager, bringing the team together around clear goals, priorities, and an integrated marketing strategy while fostering accountability and plenty of room for creativity.
• Own the marketing budget and make smart decisions about where we invest, experiment, and grow.

Get TeamBonding Discovered

• Drive qualified leads across search, email, content, social, paid media, partnerships, and emerging channels.
• Strengthen the customer journey from “What should we do for our team?” to “Let’s book TeamBonding.”
• Lead strategy for our website, SEO/AIO/GEO, paid search, social, and conversion optimization.
• Keep TeamBonding visible wherever customers are looking, from Google and social to AI-driven discovery and whatever comes next.

Make the Brand Stand Out

• Strengthen our positioning, messaging, personality, and differentiation.
• Bring creative direction to campaigns, content, PR, video, podcast, partnerships, trade shows, and experiential marketing.
• Find new ways to tell our story and showcase the people, programs, energy, and impact behind TeamBonding.
• Make sure our marketing is as engaging, creative, and memorable as the experiences we sell.

Make Marketing Smarter

• Own marketing strategy across HubSpot and Salesforce, including attribution, automation, reporting, and data quality.
• Establish KPIs that clearly demonstrate marketing’s impact on leads, pipeline, revenue, and ROI.
• Champion the thoughtful use of AI and emerging technology to help our team move faster, experiment more, and market smarter.

What Success Looks Like

• More of the right people discovering TeamBonding
• More qualified leads and stronger conversion
• Increased marketing-sourced and influenced pipeline
• Stronger website, search, and digital performance
• Clearer ROI across our marketing investments
• Creative campaigns that get noticed and drive action
• A TeamBonding brand that is recognizable, differentiated, and difficult to forget

What You Bring

• 15+ years of progressive B2B marketing experience with significant leadership experience
• A track record of driving demand, building brands, and contributing to revenue growth
• Experience marketing high-consideration or consultative services
• Strong knowledge of digital marketing, SEO, paid media, CRO, content, CRM, and analytics
• Experience with HubSpot, Salesforce, marketing automation, and emerging AI tools
• Proven ability to lead teams, agencies, budgets, and integrated campaigns
• The rare combination of creative instincts, analytical thinking, and business sense

Experience in events, meetings, hospitality, or experiential marketing is a plus.

Who You Are

You’re a strategic thinker who knows how to turn ideas into action. You’re comfortable talking brand with the CEO, pipeline with Sales, performance with your team, and jumping into a brainstorm about the next big idea.

You’re curious. You experiment. You pay attention to what’s changing. And while you care deeply about data and results, you also understand that great marketing should make people feel something.

Most importantly, you’re excited about building a brand whose entire purpose is bringing people together.

If you believe work can be productive and playful, and that great marketing can be strategic and fun, we should talk.

Hybrid role | 2-3 days per week in our Stoughton, MA office