Digital Marketing Specialist

Role Summary

We are looking for a hands-on Digital Marketing Specialist who can independently manage paid campaigns while understanding the technical infrastructure behind lead generation. The role connects advertising platforms, WhatsApp Business, tracking tools, websites/landing pages, and CRM systems to ensure leads are generated, tracked, delivered, and measured correctly.

Key Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
• Plan, launch, manage, and optimize Google Ads campaigns, including Search and Performance Max.
• Manage lead-generation performance with focus on lead quality, CPL, conversion rate, and ROI.
• Manage Meta Business Portfolio / Business Suite, ad accounts, pages, Pixels, permissions, and related digital assets.
• Maintain a strong technical understanding of CRM integrations and the flow of leads from Meta, Google, websites, landing pages, portals, and other sources into the CRM.
• Work with the CRM Administrator on lead routing, source tracking, integrations, automations, and data-flow issues.
• Manage and troubleshoot WhatsApp Business Platform/API, templates, broadcast workflows, permissions, and platform compliance.
• Apply WhatsApp and Meta policies and best practices to reduce avoidable account restrictions and business disruption.
• Implement and troubleshoot Meta Pixel, Conversion API (CAPI), Google Tag Manager (GTM), GA4, and conversion tracking.
• Monitor integrations between advertising platforms, landing pages, WhatsApp, and CRM systems; identify where lead delivery or tracking breaks.
• Maintain proper company ownership, access controls, permissions, recovery methods, and security for digital assets.
• Prepare clear performance reporting covering spend, leads, CPL, lead quality, conversion, and source attribution.
• Coordinate with technical, CRM, web, or agency resources when development support is required.

Required Experience & Skills

• 3–5 years of hands-on digital marketing / performance marketing experience.
• Strong practical experience with Meta Ads Manager and Google Ads.
• In-depth understanding of Meta Business Portfolio / Business Suite and digital asset permissions.
• In-depth understanding of CRM integrations, lead flow, lead routing, and source attribution.
• In-depth understanding of WhatsApp Business Platform/API, templates, broadcast communication, and Meta policies.
• Good working knowledge of Meta Pixel, CAPI, GA4, and GTM.
• Working understanding of APIs, webhooks, and third-party integrations; coding is not required.
• Ability to troubleshoot lead-delivery, tracking, account-access, and integration issues.
• Experience in high-volume lead-generation businesses. Real estate brokerage experience is strongly preferred.
• Execution-focused and comfortable working hands-on without relying on a large team.