Assistant Professor Digital Marketing Siliguri (India)

Qualifications Required

Master’s Degree in MBA / PGDM / Digital Marketing / Management or related field.

3+ years of teaching and/or industry experience in Digital Marketing.

Solid industry exposure and skilled network for internships, live projects, and placements preferred.

Proficiency in SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Google Analytics, and emerging digital tools.

Job Summary

The Digital Marketing Faculty will be responsible for delivering industry-oriented education with a solid focus on experiential learning, practical exposure, and student employability. The role involves teaching core digital marketing subjects, mentoring students, facilitating industry collaborations, and contributing to curriculum enhancement aligned with evolving market trends.

Key Roles and Responsibilities

Academic Responsibilities

Deliver lectures and practical sessions on Digital Marketing subjects including SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Analytics, and Branding.

Prepare lesson plans, presentations, assignments, case studies, and assessment tools aligned with the curriculum.

Upload study materials, session plans, and assignments on the Learning Management System (LMS).

Conduct live projects, workshops, and real-world campaign-based learning activities.

Evaluate assignments, projects, presentations, and examinations in a timely manner.

Student Mentorship & Development

Mentor students on career opportunities, portfolio building, resume preparation, and interview readiness.

Guide students in developing practical skills related to campaign execution, analytics, and digital strategy.

Support slow learners through remedial sessions and personalized academic guidance.

Track student progress and maintain mentoring records.

Industry Interface & Placement Support

Build and leverage industry connections to facilitate internships, live projects, guest lectures, and pl