Paid Ads Management: Digital Media - EcommercePerformance Marketing Specialist (Meta + Google) for DTC Ecommerce Brand, UAE Based Preferred

Description:

About Innovio

Innovio makes ergonomic laptop stands and workspace gear for people who work on the go. We're a lean DTC brand on Shopify selling across the UAE and US, with Saudi Arabia and the wider GCC next on our roadmap.

The Role

We're looking for a long-term, full-time Performance Marketing Executive to own our paid acquisition end to end: strategy, execution, creative direction, and reporting. This isn't a "run the ads and send a report" role. You'll be close to the numbers, the product, and the creative, and you'll know exactly why performance moved and what to do next.

UAE-based candidates are strongly preferred, as the UAE is our lead market and KSA is next.

We value consistency. We want someone who builds stable, well-structured accounts, respects the learning phase, and makes deliberate changes rather than constant restarts.

What you'll do

• Plan, launch, and optimise campaigns on Meta and Google (Search, Shopping, PMax, YouTube) with ROAS and margin as the north star
• Manage budgets across UAE, KSA, and US and make clear, data-backed calls on where to scale and where to pull back
• Lead new GCC market launches with localised targeting, messaging, and testing plans
• Write clear creative briefs for UGC creators, freelancers, and AI tools, and keep a steady weekly pipeline of fresh creative
• Run structured creative testing (hooks, angles, formats, offers) and turn results into the next round of briefs
• Work with the team on bundles, offers, and landing pages to improve AOV and conversion
• Track unit economics by product and market
• Keep Meta Pixel, Conversions API, and Google tracking accurate
• Share weekly performance updates with insights and next steps
• Support marketplace advertising as we expand onto Noon

What we're looking for

• 3+ years in performance marketing for ecommerce/DTC brands, ideally Shopify
• A proven track record of profitable ROAS, with real examples
• Strong hands-on experience in Meta Ads Manager and Google Ads
• Experience writing creative briefs and working with UGC creators and editors
• Highly analytical and comfortable with Shopify analytics, GA4, and spreadsheets
• Solid understanding of margins, CAC, AOV, and how they connect to ROAS
• Proactive: you flag problems early and come with solutions
• Strong communicator who works well in a small, fast-moving team

Nice to have

• Experience running ads in the US, UAE and Saudi Arabia
• Marketplace ads experience (Noon, Amazon)
• Background in ecommerce and tech accessories or consumer electronics

How to apply

Please include:

1. Your location
2. A campaign you scaled profitably: what you did, the results, and what you'd do differently
3. Your approach to creative testing on Meta

Applications that don't answer these won't be reviewed.