Marketing Specialist - up to £37k - ID50475

Marketing Specialist - FTC - 15 months

Are you a hands-on digital marketer who enjoys owning campaigns from idea through to optimisation?

Do you like combining creativity with data to understand what works – and what to improve next?

Would you enjoy a varied role spanning SEO, PPC, HubSpot, WordPress, content and social media?

Our client is looking for a Digital Marketing Executive to join their marketing team and take ownership of a broad range of digital activity.

This is an excellent opportunity for someone who wants more than simply executing a marketing calendar. You'll have the freedom to manage campaigns, optimise digital channels, analyse performance and use those insights to influence future marketing activity.

Working closely with the wider marketing team, you'll help ensure digital sits at the heart of campaigns while becoming a key point of expertise for the organisation's website and HubSpot platform.

Why This Role is Great

You'll get the opportunity to take real ownership of digital marketing activity, including:

• Creating and managing digital campaigns across search, display and targeted channels, with a focus on lead generation and conversion.
• Developing campaign strategies and briefs, defining objectives, KPIs and deliverables before tracking performance against them.
• Managing and improving the website, using WordPress to maintain content and create a strong, conversion-focused online experience.
• Building your expertise in SEO and SEM, ensuring website, blog and campaign content is optimised for visibility, engagement and conversion.
• Running and optimising PPC campaigns, including activity across Google and LinkedIn.
• Taking ownership of HubSpot, supporting Sales and Marketing functionality and helping resolve issues and improve how the platform is used.
• Using analytics to improve performance, monitoring traffic, campaigns and budgets to identify opportunities and maximise ROI.
• Creating engaging digital content for websites, blogs, social media and e-communications.
• Growing social media performance, particularly across LinkedIn and YouTube, through campaigns designed to increase reach and engagement.
• Turning data into useful insight, producing regular reports that explain performance and recommend what should happen next.
• Working with internal colleagues and external specialists to continually improve digital marketing activity.

About You

This role could be a great next step if you've already developed a solid foundation in digital marketing and now want the opportunity to take greater ownership of multiple channels.

Our client's wishlist includes experience with some of the following:

• Digital campaign planning, delivery and optimisation
• WordPress website management
• HubSpot Sales and/or Marketing
• SEO and SEM
• PPC and paid digital advertising
• Google and LinkedIn advertising
• Website and campaign analytics
• Content creation and conversion optimisation
• Campaign reporting and performance analysis
• Marketing budget management and ROI optimisation

You'll ideally be someone who enjoys moving between the creative and analytical sides of marketing. You might spend part of your day developing content or launching a campaign and another part analysing the results and deciding how to make it perform better.

Strong communication and collaboration skills will also help you succeed, as you'll work with colleagues and external partners to bring campaigns to life.

Don't meet every point on the wishlist? We'd still encourage you to apply. Relevant experience with similar platforms, channels or transferable digital marketing skills could make you a strong fit.

Take Ownership of Your Next Move

If you're a Digital Marketing Executive, Digital Marketing Specialist, Digital Marketing Coordinator or Marketing Executive looking for a broader, hands-on digital role, we'd be keen to hear from you.

Apply today to find out more about the opportunity and our client.

We and our client are committed to building an inclusive recruitment process and workplace. Applications are welcomed from candidates of all backgrounds, experiences and identities. If you require reasonable adjustments at any stage of the recruitment process, please let us know.