Principal Marketing & Product Marketing Analyst

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Principal Marketing & Product Marketing Analyst Position Overview We are seeking a highly analytical and collaborative professional to join our Marketing Operations Team as a Principal Marketing & Product Marketing Analyst . In this strategic and data-driven role, you will support our Revenue Marketing (including Field Marketing), Integrated Marketing , and Product Marketing organizations, helping drive actionable insights, optimize campaign and product performance, and align go-to-market strategies with market dynamics and buyer behavior. This position also includes leveraging external data sources to provide analysis on key topics such as competitive positioning, market trends, and category dynamics, which are critical insights for a technology company.

Additionally, this role will help build AI-powered tooling and automation to scale and streamline the many analytics and reporting needs across the marketing organization. The ideal candidate will combine strong analytical expertise, deep understanding of the full marketing function, and the ability to translate nuanced data challenges into impactful business solutions.

Key Responsibilities Marketing Analytics and Insight Generation: Develop, maintain, and enhance reports and dashboards to monitor performance across Revenue Marketing, Integrated Marketing, and Product Marketing at monthly, quarterly, and annual intervals.

Analyze campaign performance, funnel trends, field mar