Social Media Content Creator – Restaurant

Job Purpose

We are looking for a creative and social-media-savvy Content Creator to help grow our restaurant’s online presence.

This is not just about posting food photos or promotional ads. We want someone who can find interesting stories and turn our food, team, behind-the-scenes moments, restaurant life and Auckland food culture into engaging social content.

You will have the freedom to suggest ideas, experiment with different content styles and help develop the personality of our social media accounts.

Key Responsibilities

Plan and create 1–2 original content pieces per week

Adapt and publish content across Xiaohongshu (RED), Instagram and Facebook

Visit the restaurant to capture photos and short-form video content

Create engaging captions, titles and simple graphics

Edit photos and short-form videos/Reels

Develop creative content ideas beyond standard food promotions

Feature restaurant life, staff stories, behind-the-scenes content, food culture and relevant Auckland trends

Monitor basic engagement and identify which types of content perform well

Respond to or assist with basic social media engagement when required

One original content piece may be adapted for multiple platforms — we do not expect completely separate content to be created for each platform.

About You

We are looking for someone who

Regularly uses social media and understands what makes content engaging

Has a good understanding of Xiaohongshu (RED) and ideally Instagram

Can take good photos and short videos using a phone or camera

Has basic photo and video editing skills

Has a good eye for visual presentation

Can come up with interesting content ideas independently

Is reliable and able to manage a small weekly workload consistently

Can communicate in Chinese and English

Has an interest in food, hospitality or Auckland lifestyle content

Previous professional marketing experience is not required. Students studying Marketing, Communications, Media, Design or related areas are welcome to apply.

Hours & Pay

4 hours per week

$28 per hour

Permanent part-time position

Flexible working arrangement, with some time required on-site at the restaurant in Grafton

Ongoing role for the right person

Please include

A short introduction about yourself

Links to your Xiaohongshu, Instagram, TikTok or other social media accounts, or examples of content you have created

Three content ideas you would create for an Auckland hotpot restaurant

Personal social media accounts are welcome — we are more interested in your creativity, content sense and ideas than formal work experience.