Growth Marketing Manager

Company Description CSB-System is a global leader in industry-specific ERP and MES solutions for food and beverage manufacturers, serving sectors such as meat, poultry, dairy, bakery, and prepared foods. As a food-native platform, CSB replaces fragmented spreadsheets and point tools with a single backbone that unifies finance, production, quality, traceability, planning, and logistics. The system helps manufacturers protect margin and yield, stabilize operations, and manage audits and recalls with robust traceability and embedded food-safety practices. Founded in 1977, CSB supports more than 1,200 customers worldwide with scalable ERP packages tailored to businesses from single-site plants to complex multi-plant groups. CSB-System North America focuses on de-risking digital transformation with proven best practices, modular rollouts, and upward-compatible releases.

What You’ll Own

Pipeline Generation

Build and execute a measurable growth strategy that turns target accounts, segments and buyer personas into sales opportunities.

Own:

Marketing-sourced qualified pipeline

Marketing-generated sales opportunities

Target-account penetration

Lead opportunity conversion

Pipeline acceleration

Marketing-influenced revenue

Account-Based Growth

Develop targeted programs that combine data, digital activity, content, events, executive outreach and sales engagement to reach priority accounts.

Partner with Sales to define target accounts, decision-makers, relevant business challenges, messaging and next steps.

Campaign Strategy & Execution

Develop campaigns around commercial opportunities and industry challenges. Test channels, messages and approaches; scale activities that generate pipeline and discontinue those that do not.

Sales & Marketing Alignment

Ensure marketing activity converts into meaningful sales conversations.

Establish clear processes across:

Target Account → Engagement → Lead → MQL → SQL → Opportunity → Pipeline → Revenue

Ensure marketing-generated opportunities are visible, measurable and followed through.

Data & Performance

Use commercial data to guide decisions and report on:

Pipeline created and influenced

Opportunities created

Conversion rates

Cost per opportunity

Campaign performance

Target-account engagement

Revenue contribution

Present marketing performance to North American leadership.

Team Leadership

Lead and develop one marketing team member responsible for areas including digital activity, events and execution.

Set priorities, establish accountability and ensure day-to-day activity supports the growth strategy. As the business expands, this role may help shape the future North American marketing organization.

What We’re Looking For

We’re seeking a commercial marketer who is comfortable being accountable for pipeline and revenue contribution.

Ideally, you’ll bring:

B2B growth, demand generation or performance marketing experience

A track record of contributing to measurable pipeline creation

Experience developing multi-channel campaigns

Strong knowledge of CRM, marketing automation and funnel measurement

Experience working closely with B2B sales teams

An analytical approach to marketing performance

Experience with account-based marketing or targeted account strategies

Confidence challenging existing approaches when data supports a different direction

Experience leading people, projects or agencies—or readiness to take that step

Experience in enterprise software, ERP, manufacturing technology or the food industry is valuable but not required.

What Success Looks Like

Within your first year, you will have:

Built a clear North American growth marketing strategy

Defined priority audiences and target accounts

Established repeatable campaigns that generate sales opportunities

Improved alignment between marketing activity and the sales pipeline

Created transparent reporting from marketing investment through opportunity and revenue

Identified the channels that consistently produce commercial results

Developed the marketing function into a disciplined growth engine

How You’ll Be Measured

Your primary KPI is qualified pipeline growth.

Supporting measures include opportunity creation, conversion, target-account engagement, pipeline velocity and revenue contribution.

Metrics such as website traffic, impressions, followers, email opens and event attendance matter only when they help explain commercial performance. Activity alone is not success.