Digital Marketing Manager at Crawford Thomas Recruiting Byron, GA

DIGITAL MARKETING MANAGER $80,000-$100,000 | Full-Time Byron, GA | Onsite (In-Office) Key Requirements: Approximately 10 years of hands-on digital marketing experience strongly preferred; proven lead-generation experience; Google Ads/PPC, SEO, website/CMS, CRM/marketing automation, analytics, and technical troubleshooting. Bachelor's degree in Marketing, Digital Marketing, or related field preferred, not required. POSITION OVERVIEW An established industry leader is seeking a hands-on Digital Marketing Manager to own digital lead generation for a nationwide sales organization with some international business. This role reports to the VP of Sales & Marketing and will be responsible for generating a consistent flow of qualified sales leads. The ideal candidate is actively doing this work today and can personally manage paid search, SEO, website performance, CRM/marketing automation, analytics, social media, and marketing content. WHAT YOU'LL DO • Own digital lead generation with a target of approximately 50 qualified leads per day for 6 Sales Managers. • Personally manage approximately $12,000/month in Google Ads , optimizing campaigns for lead quality and ROI. • Manage SEO, website updates, landing pages, forms, integrations, tracking, and overall website performance. • Manage CRM and marketing automation using Keap and Salesforce , including workflows, lead routing, email campaigns, and integrations. • Monitor lead volume, conversions, cost per lead, and campaign performance; troubleshoot issues affecting lead flow. • Partner directly with Sales leadership to improve lead generation and conversion. • Manage social media marketing and create digital content, graphics, brochures, and sales/marketing collateral. WHAT YOU'LL BRING • Approximately 10 years of digital marketing experience strongly preferred . • Current hands-on experience driving digital lead generation and supporting sales teams. • Strong Google Ads/PPC experience with meaningful budget ownership. • Hands-on SEO, website/CMS, analytics, and conversion-tracking experience. • CRM and marketing automation experience; Keap and Salesforce experience are highly valuable . • Experience with email marketing, workflows, forms, integrations, and lead-routing systems. • Experience with GA4/Google Analytics, Google Tag Manager, Google Search Console, or similar tools. • Strong technical troubleshooting and problem-solving skills. • Social media and marketing collateral experience. • Bachelor's degree in Marketing, Digital Marketing, or related field preferred, not required. COMPENSATION & BENEFITS • $80,000-$100,000 base salary . • Health, dental, and vision benefits. • Full-time, direct-hire opportunity. WHY JOIN? • Join an established company with 18 years in business and a leadership position in its industry. • Market a highly regarded product sold nationwide and in select international markets. • Take direct ownership of digital lead generation and work closely with Sales leadership. • Significant opportunity for long-term growth.