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DIGITAL MARKETING EXECUTIVE - SEO & GOOGLE ADS
Covaicareers.com- Plan and execute digital marketing campaigns across Google, LinkedIn, and other platforms
- Manage SEO activities including keyword research, on-page optimization, technical SEO, and backlink strategies
- Run and optimize Google Ads and social media paid campaigns for lead generation and ROI
- Create and manage content strategies for websites, blogs, social media, and email marketing
- Monitor website traffic, campaign performance, and conversion metrics using GA4 and reporting tools
- Handle social media marketing, engagement, and branding activities
- Coordinate with design and development teams for landing pages and campaign creatives
- Implement marketing automation and email campaigns
- Conduct competitor analysis and market research
- Generate performance reports and provide insights for improvement
- Stay updated with AI marketing tools, trends, and latest digital marketing practices
Key Responsibilities
- Plan and execute digital marketing campaigns across Google, LinkedIn, and other platforms
- Manage SEO activities including keyword research, on-page optimization, technical SEO, and backlink strategies
- Run and optimize Google Ads and social media paid campaigns for lead generation and ROI
- Create and manage content strategies for websites, blogs, social media, and email marketing
- Monitor website traffic, campaign performance, and conversion metrics using GA4 and reporting tools
- Handle social media marketing, engagement, and branding activities
- Coordinate with design and development teams for landing pages and campaign creatives
- Implement marketing automation and email campaigns
- Conduct competitor analysis and market research
- Generate performance reports and provide insights for improvement
- Stay updated with AI marketing tools, trends, and latest digital marketing practices
Required Skills
- SEO & Technical SEO
- Google Ads
- Google Analytics (GA4)
- Content Marketing & Copywriting
- Email Marketing
- Lead Generation
- Canva / Basic Design Knowledge
- WordPress / CMS Handling
- AI Tools like ChatGPT, Gemini, Canva AI
- Marketing Automation Tools
- Strong communication and analytical skills
Job Type
- Job Type
- Full Time
- Location
- Tamil Nadu, India
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