Director of Digital Performance Marketing

Location: Fulton, Maryland
Job Type: Permanent
Compensation Range: $140,000 - 160,000 per year
You will step into a high-visibility role to lead the digital advertising evolution for a confidential, industry-leading home services brand. You will drive a dynamic paid media strategy across major platforms, leveraging a robust tech stack to maximize performance and shape the future of their customer acquisition. This is a unique opportunity to build and mentor an elite team of specialists, manage substantial budgets, and enjoy a strong work-life balance while generating highly visible, data-driven growth.
Responsibilities:

• Develop and execute comprehensive paid media strategies across search, display, video, and social advertising networks.
• Lead, mentor, and manage a team of paid media specialists and external agency partners to ensure optimal performance.
• Oversee the optimization of campaigns, ad groups, and creative assets to maximize return on ad spend (ROAS).
• Manage monthly multi-channel forecasting, budget allocations, pacing, and bid strategies to effectively achieve campaign goals.
• Design and implement experimentation roadmaps and A/B testing frameworks to improve ad copy and conversion rates.
• Partner with cross-functional teams, including SEO, CRO, and Web, to ensure seamless campaign-to-landing-page alignment.
• Maintain compliance with industry trends, privacy regulations, and platform algorithm updates to ensure secure and effective advertising.
  

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• Minimum of 7 years of hands-on experience managing paid media campaigns across search, social, display, and video platforms.
• Minimum of 3 years in a leadership role, actively managing direct reports and external agency relationships.
• Proven experience successfully managing paid media budgets exceeding $1M monthly across multiple digital channels.
• Bonus Points: Advanced analytics experience, CRM expertise, and major platform certifications (e.g., Google Ads, Meta Blueprint).
  

JOBID: 092026-161907
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.