Digital Marketing Manager

We’re partnering with a global, family-owned consumer products company to hire a Digital Marketing Manager who will help grow its direct-to-consumer business across a portfolio of premium, purpose-driven food brands!

This is an exciting opportunity for a hands-on digital marketer who enjoys combining strategy, execution, analytics, and cross-functional collaboration. You’ll lead digital initiatives across ecommerce, email, SMS, CRM, SEO, and AI-powered search, with a focus on increasing customer engagement, retention, conversion, and overall revenue.

Role Summary:

This organization is seeking a passionate, results-driven Digital Marketing Manager to lead and optimize our digital marketing across D2C e-commerce, CRM, and search channels. This role will be responsible for driving customer acquisition, engagement, retention, and revenue growth through effective website management, lifecycle marketing programs, and SEO/AEO strategies. The ideal candidate has 5+ years of digital marketing experience, preferably with consumer brands, and possesses a strong understanding of e-commerce best practices, customer lifecycle management, and data-driven decision-making.

Key Responsibilities:

D2C Website Management

• Own and optimize our two brand websites to drive customer engagement, conversion, and revenue growth.

• Lead website enhancements, product launches, promotional campaigns, integrations, and landing page development in partnership with internal teams, agencies, and vendors.

• Ensure seamless, brand-consistent customer experience across website content, navigation, and functionality.

• Oversee website performance, analytics implementation, quality assurance, deployment, technical health, security, and ongoing optimization opportunities.

• Partner with Legal and external stakeholders to support ADA/WCAG accessibility requirements, privacy, cookie consent, and other regulatory requirements.

CRM & Lifecycle Marketing (Email and SMS)

• Develop and execute email and SMS strategies that drive engagement, retention, repeat purchases, and customer lifetime value.

• Build, test, and optimize audience segments, automated journeys, triggered communications, and promotional campaigns.

• Manage campaign calendars, deployment schedules, and end-to-end program execution in partnership with Brand and Creative teams.

• Analyze performance and improve deliverability, subscriber growth, engagement, conversion, and revenue through ongoing testing.

Organic Search (SEO and AEO)

• Lead SEO and AEO strategy in partnership with external consultants and agencies to strengthen visibility across traditional and AI-powered search.

• Oversee keyword, content, and technical optimization initiatives aligned with customer intent and business goals.

• Recommend and coordinate technical enhancements, including site architecture, schema markup, and indexing.

• Monitor website health and organic performance, while staying current on search trends, algorithm updates, and emerging AI search technologies.

Strategy, Analytics & Collaboration

• Analyze website, CRM, and e-commerce performance and build dashboards to track key business and channel KPIs.

• Translate data into actionable recommendations and present strategies, results, and optimization opportunities to key stakeholders.

• Lead cross-functional planning and execution for annual priorities, product launches, seasonal campaigns, and content initiatives.

• Partner with Brand, Sales, Production, Customer Service, and Legal to align priorities, enhance the customer journey, and deliver initiatives on schedule.

• Manage agency and vendor relationships, contracts, scopes, budgets, timelines, deliverables, and performance to drive efficiency and business impact.

Qualifications & Experience:

• Bachelor's degree in Marketing, Business, Information Science or related field

• 5+ years of digital marketing experience, preferably within a D2C consumer brand or e-commerce environment

• Experience managing e-commerce websites, including Shopify expertise

• Hands-on experience with email marketing and SMS platforms (e.g., Klaviyo, Attentive, Salesforce Marketing Cloud)

• Strong understanding of SEO and Answer Engine Optimization (AEO)

• Experience with website analytics and reporting tools such as Google Analytics (GA4), Google Search Console, and SEMrush

• Experience managing digital agencies or external partners

Preferred Experience

• Food or beverage CPG experience

• Experience negotiating and administering contracts, scopes of work, and vendor agreements

• Knowledge of budget planning, financial tracking, and invoice reconciliation processes

• Working knowledge of HTML/CSS with the ability to effectively partner with technical and development teams

• Experience with project management tools such as Asana, Smartsheet, or Monday

• Understanding of broader paid media ecosystem and digital marketing strategies