About the position

The Senior Project Manager - Digital Advertising\tleads high-impact, complex projects and programs that drive our digital advertising capabilities forward. This role combines strategic project leadership with hands-on execution, managing initiatives that span marketing technology implementation, digital campaign platforms, data integration, and cross-functional digital transformation efforts. You'll orchestrate projects from inception through delivery, ensuring solutions are delivered on time, within budget, and aligned with business objectives. As a trusted advisor to stakeholders and a mentor to project teams, you'll bridge technical and business domains while championing agile methodologies and modern project management practices.

Responsibilities

Project Leadership & Delivery: Lead end-to-end delivery of complex digital advertising projects, including marketing technology stack implementations, programmatic advertising platforms, ad tech integrations, and campaign automation solutions. Drive projects through all lifecycle phases using hybrid methodologies (Agile, Scrum, Waterfall) tailored to project needs. Manage project scope, timeline, budget, and quality standards to ensure successful outcomes. Navigate dependencies across digital advertising platforms (DSPs, DMPs, CDPs, ad servers) and ensure seamless integration. (25%)
Digital Advertising Initiatives: Support implementation and optimization of digital advertising technologies including programmatic platforms, attribution tools, audience management systems, and marketing clouds. Coordinate cross-functional teams on projects involving ad campaign workflows, creative asset management, targeting capabilities, and performance measurement frameworks. Partner with marketing, analytics, and data science teams to deliver projects that enhance digital advertising effectiveness and ROI. Manage vendor relationships with ad tech providers, agencies, and platform partners. (20%)
Stakeholder Communication & Collaboration: Serve as primary point of contact for project teams, business owners, and executive sponsors. Deliver clear, concise project communications including status reports, executive dashboards, and risk assessments. Facilitate stakeholder alignment through sprint reviews, steering committee meetings, and governance sessions. Present project updates and recommendations to leadership using data visualization and storytelling techniques. (20%)
Team Coordination & Resource Management: Coordinate distributed, cross-functional teams including developers, data engineers, marketing technologists, UX designers, and business analysts. Manage daily standups, sprint planning, retrospectives, and other agile ceremonies. Monitor team velocity, burndown metrics, and progress against OKRs. Request and allocate resources based on skill requirements and project priorities. (15%)
Change Management & Adoption: Partner with business units to ensure smooth implementation of digital advertising solutions. Develop and execute change management plans including training, documentation, and communications. Validate that new capabilities are adopted and process controls are established. Review deliverables to ensure alignment with acceptance criteria and business objectives. (10%)
Mentorship & Knowledge Sharing: Stay current on emerging trends in project management, agile practices, and digital advertising technology. Contribute to PMO process improvements and development of reusable templates and frameworks. Provide input to performance reviews for project team members. (5%)
Risk & Change Management: Identify, assess, and mitigate project risks and dependencies. Evaluate scope changes and their impact on timeline, budget, and resources. Present change requests and recommendations to leadership with supporting analysis. Maintain RAID logs (Risks, Assumptions, Issues, Dependencies) and escalate as needed. (5%)

Requirements

Bachelor's degree in Business, Computer Science, Marketing, Communications, or related field; Master's degree or MBA preferred
10+ years managing large-scale, cross-functional projects and programs in digital marketing, advertising technology, or related domains
Experience supporting digital advertising initiatives such as marketing automation, programmatic platforms, analytics implementations, or martech stack integrations
Background working with remote and distributed teams
Proven track record leading multiple systems integration projects through full lifecycle
Hands-on experience with agile frameworks (Scrum, Kanban, SAFe) and traditional methodologies
Understanding of digital advertising ecosystem including DSPs, SSPs, DMPs, CDPs, ad servers, and attribution platforms
Familiarity with marketing technology architectures, APIs, data pipelines, and integration patterns
Knowledge of data privacy regulations (GDPR, CCPA) and their impact on digital advertising projects
Experience with project management tools (Jira, Asana, Monday.com, MS Project, Smartsheet)
Proficiency with collaboration platforms (Confluence, Miro, Slack, Microsoft Teams)
Project Management Excellence: Advanced knowledge of PMI, Agile, and hybrid methodologies with relevant certifications (PMP, CSM, SAFe) preferred
Strategic Communication: Ability to translate technical concepts for business audiences and business needs for technical teams
Influence & Leadership: Proven ability to lead without direct authority and drive consensus across diverse stakeholders
Problem Solving: Strong analytical skills with experience in root cause analysis, risk mitigation, and creative solution development
Digital Fluency: Comfort working in fast-paced digital environments with evolving technologies
Continuous Improvement: Knowledge of Lean, Six Sigma, or similar methodologies a plus
Financial Acumen: Experience with budget management, forecasting, and ROI analysis
Exceptional organizational abilities with strong attention to detail
Skilled facilitator capable of running productive meetings and gaining buy-in
Diplomatic approach to navigating competing priorities and organizational dynamics
Customer-centric mindset with focus on collaboration and team building
Adaptable and comfortable with ambiguity in dynamic environments

Nice-to-haves

Master's degree or MBA preferred
Experience working in an advertising agency is highly preferred, providing insight into the fast-paced and dynamic nature of the industry
Consulting experience is strongly preferred, with demonstrated ability to quickly adapt to new business contexts, build stakeholder relationships, deliver value in client-facing or internal consulting environments, and manage ambiguity in emerging technology spaces
Project Management Excellence: Advanced knowledge of PMI, Agile, and hybrid methodologies with relevant certifications (PMP, CSM, SAFe) preferred
Continuous Improvement: Knowledge of Lean, Six Sigma, or similar methodologies a plus

Benefits

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance.
A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

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Senior Project Manager - Digital Advertising (Remote)