Requisition ID: 237632

Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.

Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape!

What you will be doing

Leads and oversees marketing for Tangerine Digital Wealth within the Marketing team ensuring business strategies, plans and initiatives are successfully supported by integrated marketing plans that are executed / delivered in compliance with governing regulations, internal policies and procedures.

Is this role right for you? In this role, you will:

Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
Leads the overall marketing strategy, planning, budgets and performance management (including KPI development, performance monitoring and financial management) for the Tangerine Digital Wealth portfolio.
Lead the development and execution of an integrated marketing approach for Tangerine Digital Wealth, through deep collaboration with leads across Tangerine and Scotia Wealth Management , resulting in marketing strategies that drive Net Promoter Score and deliver on short-, medium- and long-term business goals, while ensuring an ongoing client-centric approach.
Work in close collaboration across Tangerine to ensure integration of marketing plans and connectivity of marketing strategies across corporate level and retail segment activities.
Collaborate with key bank leaders to foster strong relationships, identify synergies, and ensure alignment of marketing, branding and communication activities.
In collaboration with the Marketing Directors for Tangerine, ensure the development and ongoing review of marketing policies and procedures to realize structural cost efficiencies and ensure compliance with various regulatory bodies.
Participate in the strategic review, selection and management of external vendors and partners including, but not limited to e-marketing, digital platforms, marketing consultants and agencies.
Act as a member of Tangerine Digital Wealth operating groups and collaborate with leadership teams to support business development and partnership activities to support growth across the portfolio of Wealth Management business.
Champions a high-performance environment and demonstrates a commitment to Tangerine’s values: accountability, passion, integrity and respect. Delivers results in accordance to Tangerine behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.
Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Tangerine’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vision/values/business strategy; and managing succession and development planning for the team.

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

Post-secondary degree in marketing, communication ideal
5-10 years FI Marketing experience
Strong understanding of wealth management in Canada and marketing in regulated environments
Demonstrates ability to use data, insights and analytics to achieve marketing and business objectives
Demonstrates ability to effectively plan and manage the work of diverse, multiple teams
Demonstrates ability to influence groups and/or more senior associates
Demonstrates ability to plan processes and work across broad, diverse groups to assure work is completed in a timely manner
Demonstrates effectiveness in leading/facilitating with senior business leaders on broad/controversial topics inside and outside the organization
Demonstrates sound judgment in resolving matters of high complexity

What's in it for you?

Help lead the design of Canada’s most innovative digital wealth experience.
Work in a mission-driven culture that prioritizes empowerment, diversity, and continuous learning.
Join a modern banking environment where design plays a central role in shaping client value.
Be part of a high-visibility team that is reimagining the future of personal finance in Canada
You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.
You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here.
You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.
Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)

Location(s): Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.

Original job Marketing Director/ Digital Wealth/ Take-to-Market - Tangerine posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.

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Marketing Director/ Digital Wealth/ Take-to-Market - Tangerine