Independent Marketing Specialist (Contract) – Café Chain

Location: Hybrid / Remote with occasional on-site visits

Job Type: Contract / Independent Contractor

Industry: Hospitality / Food & Beverage

About Us

We are a growing café chain focused on delivering high-quality products and creating memorable customer experiences. As we expand, we’re looking for a data-driven, creative marketing specialist to help us maximize our digital presence, paid advertising performance, and customer engagement.

Position Overview

We are seeking an experienced Independent Marketing Specialist to develop, execute, and optimize our digital marketing efforts. The ideal candidate understands social media analytics, paid ad strategy, email marketing, and website management — and knows how to tie performance data directly to campaign decisions and ROI.

This is a contract position with flexibility, but requires consistent reporting and measurable results.

Key Responsibilities

Paid Advertising & Analytics

Plan, launch, and optimize paid ad campaigns across platforms such as:
Meta (Facebook & Instagram Ads)
Google (Google Ads & Display)
Track and analyze campaign performance
Use data insights to adjust targeting, creative, budget allocation, and retargeting strategies
Provide monthly ROI and performance reports
Develop audience segmentation strategies tied to store-level performance

Social Media Strategy

Analyze engagement metrics and growth trends
Optimize organic + paid social strategies
Recommend content direction based on data

Email Marketing

Create and execute email campaigns and promotional flows
Build segmented lists
Track open rates, conversions, and customer retention metrics
Integrate email campaigns with ad strategy

Website Management

Manage website updates, promotions, seasonal campaigns, and landing pages
Optimize for conversions and local SEO
Coordinate tracking tools (pixels, analytics, etc.)
Ensure website messaging aligns with paid campaigns

Data & Strategy Integration

Connect POS/customer data with marketing campaigns
Identify trends and customer behaviors
Recommend strategic improvements based on measurable results

Qualifications

3+ years of digital marketing experience (hospitality/restaurant industry preferred)
Proven experience managing paid ads with measurable ROI
Strong understanding of social media analytics
Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, etc.)
Website CMS experience (WordPress, Squarespace, Shopify, or similar)
Ability to interpret data and translate insights into action
Strong communication and reporting skills
Self-motivated and comfortable working independently

Compensation

Competitive contract rate (hourly or monthly retainer based on experience)
Performance-based incentives may be considered

How to Apply

Please submit

Resume
Portfolio or examples of past campaigns
Brief description of a campaign where you improved ROI using analytics

Pay: $30.00 - $35.00 per hour

Expected hours: 3.0 – 5.0 per week

Benefits

Flexible schedule

Work Location: Hybrid remote in Guilford, CT 06437

✨ Job alerts

✨ Job alerts

Digital/Media Marketing Manager