Context & Impact

We’re opening a new Marketing Business Analyst position to strengthen data‑driven go‑to‑market decision‑making and accelerate pipeline generation.

This role operates at the crossroads of Marketing, Revenue Operations, Data and BI, and Sales — acting as the analytical glue that turns fragmented data and inconsistent definitions into a single, trusted view of marketing performance and pipeline impact.

Your goal: deliver trustworthy, actionable marketing analytics that improve conversion rates and pipeline velocity from Lead → MQL → Opportunity → Closed Won over the next 6–12 months.

Challenge

The main challenges you’ll face are

Building consistent, unified views of marketing data across multiple tools and teams
Translating analytics into clear, actionable insights for leadership decision‑making
Driving ROI improvements through smarter budget allocation and funnel optimisation

Key Responsibilities

Own recurring marketing performance reporting: weekly snapshots, monthly business reviews (ITO, ISV, MSP), and quarterly Marketing BR deck
Deliver clear narrative insights on what’s working, what’s not, and why – by region, GTM motion, channel, and campaign
Analyse funnel performance (Lead → MQL → SQL → Opportunity → Closed Won), identify drop‑offs, bottlenecks, and coordinate fixes
Evaluate channels, audience segments, and campaign types to surface the fastest and most profitable deal sources
Conduct ROI analysis and forecasting for marketing campaigns, tracking cost per lead, CAC, payback, and CLV
Build and maintain forecasting models connecting marketing inputs to pipeline and revenue outcomes
Partner with Marketing Ops, RevOps, and BI teams to improve tracking, dashboards, attribution, and data quality
Maintain KPI definitions, data dictionaries, and document data transformations and lineage for marketing‑critical views
Drive self‑service analytics enablement by designing user‑friendly dashboards and running workshops or office hours

Key Requirements

Hard skills

Proven experience in Marketing Analytics or Business Intelligence for B2B SaaS
Strong data visualisation skills and experience building Salesforce and BI dashboards (Discern, Snowflake)
Proficiency in SQL and manipulating large datasets from multiple sources
Knowledge of Salesforce, Pardot, Salesforce Data Cloud, and web analytics (GA4, Google Tag Manager)
Expertise in attribution modelling, funnel analytics, ROI, CAC, payback, and CLV metrics
Familiarity with A/B testing and core statistical concepts (significance, confidence intervals, test design)
Bachelor’s or Master’s degree in Business Analytics, Marketing, Data Science, or related field

Soft skills

Analytical, structured thinker with exceptional problem‑solving and attention to detail
Excellent storytelling with data – turning complex insights into actionable executive narratives
Highly collaborative across Marketing, Sales, RevOps, and BI, influencing without direct authority
Autonomous, organised, and results‑driven, with a bias toward continuous improvement

Our Offer

Competitive salary aligned with market benchmarks
Benefits package adapted to local regulations
Career growth and continuous learning opportunities
Hybrid work model for employees near a Lansweeper office (min. 2 days / week onsite)
Collaborative, global team environment across Europe and North America

Company Info

Lansweeper is the leader in Technology Asset Intelligence, providing a single source of truth for complete visibility across IT, OT, and IoT assets — including software — across the entire technology estate. Since 2004, Lansweeper has empowered organizations to stay competitive with accurate, actionable data that strengthens security, drives strategic decisions, and boosts operational efficiency.

Trusted by over 20,000 customers — including CMA CGM, Rentokil, Fiskars, Nestlé, and Nvidia — Lansweeper serves enterprises, governments, financial institutions, nonprofit groups, and universities worldwide.

Our culture is built on four values

One Team – united across boundaries
We Care – customers and people at the center
We Grow – learning, sharing, improving
We Deliver – focusing on what truly matters

Team Info

You’ll join our cross‑functional Growth Operations team, working closely with Marketing, RevOps, Data Engineering, and Sales Operations.

Team size: approximately 4–6 professionals, distributed across Europe and North America.

Call to Action

Ready to join us? Click Apply now or share this role with someone in your network.

US: Diversity Statement – Equal Employment Opportunity

It is Lansweeper’s policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.

✨ Job alerts

✨ Job alerts

Marketing Business Analyst