Primary Purpose

The SEO Manager will lead the development and execution of our Search Engine Optimization (SEO) strategy. They will be responsible for driving organic traffic and leads, improving keyword rankings, and increasing visibility across all digital platforms. They will collaborate with the content, product, analytics, and web teams to optimize all aspects of our digital presence and performance. Must be detail oriented and data driven.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Essential Functions/Responsibilities

Develop and execute comprehensive SEO strategy that aligns with business goals.
Conduct keyword research, competitive analysis, and site audits to identify growth and optimizations opportunities.
Optimize landing pages and content for search engine rankings and user experience.
Develop link building strategy to improve domain authority.
Analyze and report on KPIs such as keyword rankings, organic traffic, organic leads, and bounce rate.
Monitor trends, emerging platforms, and algorithm updates to ensure strategies remain current.
Collaborate with content, design and product teams to optimize existing content and help guide new content development.

Minimum Qualifications

Bachelor's degree in marketing or a related field
5 years experience in SEO

Preferred Qualifications

Proficiency in SEO tools such as Google Search Console, SEMRush, Moz, Screaming Frog, GA4, etc.
Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
Experience with CMS platforms a plus (eg. WordPress, HubSpot).
Excellent analytical, problem solving, and project management skills.
Strong communication and interpersonal skills, with the ability to work within a team environment.

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.

Compensation

The annual salary for this position is between $85,000-$108,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and 120 hours of vacation time per year based on full-time schedule (vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law).

Benefits

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

Medical, dental, and vision insurance
Paid vacation, sick, holiday, and parental bonding leave
401(k) retirement plan
Long-term and short-term disability insurance
Life insurance
Money-saving discounts and financial planning tools
Tuition assistance and education coaching
Caregiving support and resources for the children and adults in your family
Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Life at Bright Horizons

Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

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SEO Manager

SEO Manager