Growth Marketing Lead

Why we’re hiring

We're at an exciting stage of growth and looking to scale our go-to-market efforts across PLG, enterprise, and brand. We need a data-savvy, creative, and outcome-driven Growth Marketing Lead to help drive acquisition, engagement, and retention across all key channels. This is a foundational role that will play a critical part in shaping how we grow—sustainably, scalably, and smartly.

Who we’re looking for

We’re looking for a growth-minded marketer who thrives at the intersection of data, creativity, and execution. You’re just as comfortable deep in performance metrics as you are brainstorming new campaign angles. You bring a test-and-learn mindset, a strong grasp of B2B SaaS, and a bias toward action. You’ve owned channels, pipelines, and KPIs—and are ready to help Xano scale smarter and faster. This is a hands-on role with high visibility and room to grow.

What you’ll be doing

• Build and lead our growth marketing strategy across paid, owned, and earned channels
• Own the acquisition funnel end-to-end, optimizing CAC, LTV, and conversion velocity
• Design and run experiments to test hypotheses and unlock new growth levers
• Partner with Product and Data teams to drive PLG growth loops and optimize conversion funnels
• Launch and manage campaigns across digital channels, including SEM, paid social, SEO, email, and more
• Collaborate with Sales and RevOps to generate qualified pipeline and support ABM initiatives
• Define, track, and report on KPIs that guide decision-making and drive strategy
• Mentor and develop future team members as we build and scale the growth marketing function

Your competencies

• 5+ years in growth marketing or performance marketing, preferably in B2B SaaS
• Proven track record building acquisition campaigns that deliver measurable results
• Proficiency with analytics platforms (e.g., Google Analytics, Mixpanel) and A/B testing tools
• Experience managing campaign budgets and optimizing spend for ROI
• Strong understanding of SEO, SEM, and CRO best practices
• Skilled in lifecycle marketing, including email, in-app messaging, and onboarding flows
• Effective communicator and cross-functional collaborator across teams
• Scrappy, curious, and energized by experimentation, learning, and scaling growth

Why work at Xano

This is an exciting opportunity to work at a fast-growing, mission and community-driven startup.

• Opportunity for impact: we have an open, direct team culture: leadership discusses initiatives, issues, and plans openly, and enjoys being challenged on their thinking.
• We move fast: we are product-led and are focused on execution in the day-to-day. This means no endless meetings on strategy and execution. If we disagree about a feature direction, we'll default to trying it out in a quick, low-risk way.
• Ownership: we measure success based on customer happiness. If you pitch something you think would dramatically improve our users' lives and the team agrees, the response will almost always be “Let’s do it!”

Qualifications

• You’re just as comfortable deep in performance metrics as you are brainstorming new campaign angles
• You bring a test-and-learn mindset, a strong grasp of B2B SaaS, and a bias toward action
• 5+ years in growth marketing or performance marketing, preferably in B2B SaaS
• Proven track record building acquisition campaigns that deliver measurable results
• Proficiency with analytics platforms (e.g., Google Analytics, Mixpanel) and A/B testing tools
• Experience managing campaign budgets and optimizing spend for ROI
• Strong understanding of SEO, SEM, and CRO best practices
• Skilled in lifecycle marketing, including email, in-app messaging, and onboarding flows
• Effective communicator and cross-functional collaborator across teams
• Scrappy, curious, and energized by experimentation, learning, and scaling growth

Benefits

Responsibilities

• This is a hands-on role with high visibility and room to grow
• Build and lead our growth marketing strategy across paid, owned, and earned channels
• Own the acquisition funnel end-to-end, optimizing CAC, LTV, and conversion velocity
• Design and run experiments to test hypotheses and unlock new growth levers
• Partner with Product and Data teams to drive PLG growth loops and optimize conversion funnels
• Launch and manage campaigns across digital channels, including SEM, paid social, SEO, email, and more
• Collaborate with Sales and RevOps to generate qualified pipeline and support ABM initiatives
• Define, track, and report on KPIs that guide decision-making and drive strategy
• Mentor and develop future team members as we build and scale the growth marketing function