Are you a person of compassion? An advocate for justice? Someone who stands up for the rights of the vulnerable and speaks out for the marginalized, the exploited and the forgotten? Do you believe in our calling as Christians to welcome the least of these and love our neighbor?

If you answered ‘yes’, to any of the above, World Relief, and millions of people around the world need you.

At this pivotal moment in time, we are rapidly expanding and growing our team to meet the increasing needs of our world. We are looking for people who want to use their gifts and talents to make a real and tangible difference in our world and the lives of the suffering.

If you’re looking for a purpose-driven career in which you can grow your talents, while also standing up for the rights of the vulnerable, we want you to join us today.

ORGANIZATION SUMMARY

World Relief is a global Christian humanitarian organization whose mission is to boldly engage the world’s greatest crises in partnership with the church. The organization was founded in the aftermath of World War II to respond to the urgent humanitarian needs of war-torn Europe. Since then, for 80 years, across 100 countries, World Relief has partnered with local churches and communities to build a world where families thrive and communities flourish.

Today, organizational programming focuses on humanitarian and disaster response, community strengthening and resilience, and refugee & immigrant services and advocacy.

This position is reliant upon funding and may be subject to modification or termination based on resource availability.

POSITION SUMMARY

World Relief seeks an Email Marketing Manager to help drive and advance our email marketing strategy across numerous channels & segments. Reporting to the Director of Digital Marketing, this position is responsible for driving donor conversion, retention and engagement through compelling, data-informed email campaigns. This role will manage a team of Email Specialists and collaborate closely with content, design, and data specialists to ensure campaigns are audience-specific, timely, and optimized for performance. As a key player in our integrated digital strategy, the Email Marketing Manager will help steward and grow a high-performing program that supports fundraising, advocacy, and engagement goals across Home Office and U.S. Office channels.

ROLE & RESPONSIBILITIES

This role is responsible for supervising others and includes responsibilities consistent with supervising employees, including but not limited to monitoring daily work activities, tracking and approving timesheets including approving time off, monitoring performance including entering goals, progress check-ins, and weekly or bi-weekly check-ins, documenting performance concerns, entering staff promotions, transitions, and separations in HRIS within required time frame. Managers at World Relief are also considered spiritual leaders and are expected to lead staff in a manner consistent with our Christian values, including but not limited to praying with staff, leading devotionals, and fostering a Christian environment in interactions with staff throughout World Relief.
Develop and implement effective email marketing strategies to nurture, engage, and convert audiences to greater levels of engagement.
Manage a team of Email Specialists in their respective marketing channels as well as provide guidance and learnings for other teams using email as a mean to drive engagement (e.g. Donors, Leads, Local Offices, etc.)
Manage and build email campaigns throughout their lifecycle, including planning, targeting, scheduling, testing, execution, and reporting.
Work closely with the Content Team and the CRM & Data Systems Specialists to provide recommendations and insights based on past campaign results.
Collaborate with the visual design team to optimize email templates and ensure consistent branding.
Create and optimize automated email workflows, including new lead/donor onboarding series, event/trigger-based emails, and donation appeals.
Monitor email deliverability and ensure compliance with CAN-SPAM Act and GDPR regulations.
In collaboration with email channel specialists, analyze and report on email campaign performance, providing insights and recommendations for continuous improvement.
Continuously monitor industry trends and best practices in email marketing, suggesting innovative ideas to maximize campaign effectiveness.
Collaborate with the digital marketing team to integrate email campaigns with other marketing channels for cohesive messaging and optimal results.
Maintain lead generation forms and triggers for automation.

JOB REQUIREMENTS

Mature and personal Christian faith
Committed to the mission, vision, and values of World Relief
Desire to serve and empower the Church to impact vulnerable communities
Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Evangelicals For the Health of The Nation document
Expertise in marketing and digital engagement strategies
Data-driven and curious mind
Strong team orientation, able to collaborate well with others, share ideas openly, and adapt plans based on input of others
Able to adapt to fast-paced, changing realities and needs during disaster response situations.
Proficient in Microsoft Office suite
Proficiency in using email marketing platforms such as MailChimp and HubSpot (HubSpot experience preferred).
Strong understanding of email marketing best practices, including list management, segmentation, A/B testing, automation, and deliverability optimization.
Familiarity with HTML/CSS for email template customization is a plus.
Excellent analytical skills with the ability to interpret data and derive actionable insights.
Knowledge of key email marketing metrics and KPIs, such as Open Rates, Click-Through Rates, Click Rates, Unsubscribe Rates, and donation conversions.
Up-to-date knowledge of CAN-SPAM Act and GDPR regulations, ensuring compliance and maintaining a positive sender reputation.
Strong attention to detail, with the ability to manage multiple projects and deadlines simultaneously.
Excellent written and verbal communication skills.
Ability to collaborate effectively with cross-functional teams, including content, visual design, and digital marketing.

PREFERRED QUALIFICATIONS

5 years of email marketing experience in mass email marketing, preferably in a nonprofit or donation-based organization.
Experience managing an email marketing team preferred
Bachelor's degree in Marketing or related field preferred
Previous supervisory experience preferred

World Relief offers a competitive benefits package and employee discount program for full-time and part-time employees.

World Relief is honored to be recognized with the Gold-level Cigna Healthy Workforce Designation for exceeding the core components of our well-being program including leadership and culture, program foundations and execution, and whole person health.

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Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

For World Relief staff, strong commitment to the mission, vision, and values of World Relief is essential, and Christian faith is a prerequisite for employment, based upon United States federal guidelines provided in Title VII of the Civil Rights Act of 1964.

Email Marketing Manager - 2025322

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