LOCATION: Hybrid – 8 days a month in the office. See locations on the posting.

OVERVIEW

Focused on the UpToDate and Medi-Span brands, the Search Optimization Specialist (SEO) works with partners across the Health Clinical Effectiveness business and Health Division marketing team to identify opportunities, diagnose issues, and track effectiveness of organic and paid search initiatives to grow inbound web contributions.

Working with content creators and marketers, this role will be responsible for identifying relevant keywords and terms with potential to drive qualified web traffic, assisting in SEO research for copywriting and tracking visibility across a variety of products and services. In addition, identifying and testing the effectiveness of both on- and off-site organic search efforts will be core to the role, including link building, featured snippet placement and other Search Engine Results Page (SERP) opportunities.

This role will intersect with paid search efforts across the business as a resource to coordinate SEM keyword targets, identification of low performing organic keywords to target and high performing organic areas to shift paid efforts away from. Combined with optimization of landing pages to ensure keyword alignment and improve quality scores, the SEO Specialist will bridge the business’ paid and organic search efforts, maintaining a consistent, measurable, repeatable framework.

As part of an ever-changing landscape, the SEO Specialist will be expected to continuously learn and explore trends within the search space, including AI search approaches, acting as the business’ subject matter expert.

You should be data-focused, possess interpersonal and communication skills, and have a passion for testing, learning, and optimizing content.

RESPONSIBILITIES

Work with marketing functions to identify, categorize, and track relevant keywords for products and solutions
Research keywords to identify organic opportunities for search visibility
Understanding of AI search behavior, with ability to analyze AI insights data via SEO tools, and optimize content and strategy for AI-first platforms
Track organic and paid search visibility against direct and indirect competitors
Optimize web content to align with paid and organic opportunities
Identify and leverage on- and off-site tactics to improve organic search visibility
Coordinate paid keyword efforts across the business to ensure minimal overlap among segments and high-performing organic efforts
Report on organic and paid search performance
Track current search trends and identify opportunities to increase organizational visibility
Act as the business’ SEO and SEM subject matter expert

QUALIFICATIONS

Education: Bachelor’s degree in communications, Journalism, Marketing, English, or related field preferred, or equivalent communications experience

Experience: 3+ years in search optimization or search marketing role, preferably in a global organization

Experience in a healthcare or technology company a plus
Experienced in keyword research and tracking platforms (Conductor, Moz, SEM Rush, etc.)
Experience working with contemporary content management systems, Sitecore preferred
Experience with Google Webmaster Tools and Google Analytics

TRAVEL: < 5% for conferences and team meetings

#LI-Hybrid

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation

Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $95,560 - $133,750

Additional Information

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

Qualifications

You should be data-focused, possess interpersonal and communication skills, and have a passion for testing, learning, and optimizing content
Experience: 3+ years in search optimization or search marketing role, preferably in a global organization
Experienced in keyword research and tracking platforms (Conductor, Moz, SEM Rush, etc.)
Experience with Google Webmaster Tools and Google Analytics

Benefits

Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $95,560 - $133,750
Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave

Responsibilities

Working with content creators and marketers, this role will be responsible for identifying relevant keywords and terms with potential to drive qualified web traffic, assisting in SEO research for copywriting and tracking visibility across a variety of products and services
In addition, identifying and testing the effectiveness of both on- and off-site organic search efforts will be core to the role, including link building, featured snippet placement and other Search Engine Results Page (SERP) opportunities
This role will intersect with paid search efforts across the business as a resource to coordinate SEM keyword targets, identification of low performing organic keywords to target and high performing organic areas to shift paid efforts away from
Combined with optimization of landing pages to ensure keyword alignment and improve quality scores, the SEO Specialist will bridge the business’ paid and organic search efforts, maintaining a consistent, measurable, repeatable framework
As part of an ever-changing landscape, the SEO Specialist will be expected to continuously learn and explore trends within the search space, including AI search approaches, acting as the business’ subject matter expert
Work with marketing functions to identify, categorize, and track relevant keywords for products and solutions
Research keywords to identify organic opportunities for search visibility
Understanding of AI search behavior, with ability to analyze AI insights data via SEO tools, and optimize content and strategy for AI-first platforms
Track organic and paid search visibility against direct and indirect competitors
Optimize web content to align with paid and organic opportunities
Identify and leverage on- and off-site tactics to improve organic search visibility
Coordinate paid keyword efforts across the business to ensure minimal overlap among segments and high-performing organic efforts
Report on organic and paid search performance
Track current search trends and identify opportunities to increase organizational visibility
Act as the business’ SEO and SEM subject matter expert

Senior Digital Marketing Specialist – SEO Specialist

Job Type