Senior Digital Marketing Specialist

Our client is seeking a highly creative and analytical Senior Digital Marketing Specialist to drive our online presence and marketing initiatives in Tampa, Florida, US . This role is instrumental in developing and executing comprehensive digital marketing strategies across various channels to enhance brand awareness, generate leads, and support business growth. The ideal candidate will possess a deep understanding of SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising campaigns. You will be responsible for analyzing market trends, identifying target audiences, and crafting engaging campaigns that resonate with our customers. This position requires strong analytical skills to track, measure, and report on the performance of all digital marketing campaigns, and to optimize them for maximum ROI. You will also collaborate closely with internal teams, including content creators, designers, and sales, to ensure cohesive brand messaging and integrated marketing efforts. The successful candidate will be a strategic thinker with a proven ability to translate business objectives into effective digital marketing strategies and execute them flawlessly. Responsibilities:

Develop and implement integrated digital marketing strategies to achieve business goals. Manage and optimize SEO and SEM campaigns to improve search engine rankings and drive qualified traffic. Create and execute engaging content marketing strategies, including blog posts, articles, and case studies. Oversee social media presence and campaigns across various platforms. Plan and execute email marketing campaigns to nurture leads and engage customers. Manage paid advertising budgets and optimize campaigns on platforms like Google Ads and social media. Analyze website traffic, campaign performance, and marketing KPIs using tools like Google Analytics. Conduct market research and competitor analysis to identify opportunities and trends. Collaborate with design and content teams to create compelling marketing materials. Stay up-to-date with the latest digital marketing trends and technologies. Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 5 years of progressive experience in digital marketing. Proven expertise in SEO, SEM, content marketing, social media marketing, and email marketing. Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, SEMrush). Proficiency in managing paid advertising campaigns on platforms like Google Ads and social media. Excellent written and verbal communication skills. Ability to develop and execute strategic marketing plans. Experience with marketing automation platforms is a plus. Strong understanding of current digital marketing trends and best practices. Ability to work independently and collaboratively in a team environment.