Digital Marketing Strategist

Our client, a fast-growing e-commerce company, is seeking a creative and analytical Digital Marketing Strategist to enhance their online presence in **Colorado Springs, Colorado**. This hybrid role offers the opportunity to blend strategic planning with hands-on campaign execution, working both remotely and from our local office. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics. Responsibilities include developing and implementing comprehensive digital marketing strategies to drive traffic, engagement, and conversions. You will be responsible for managing and optimizing paid advertising campaigns across various platforms, conducting keyword research, and improving website ranking through SEO best practices. Social media strategy development, content calendar creation, and email campaign management are also key aspects of this role. You will analyze campaign performance, generate detailed reports, and provide actionable insights to stakeholders to drive continuous improvement. Collaboration with internal teams, including creative, sales, and product development, will be essential to ensure cohesive brand messaging and campaign alignment. A Bachelor's degree in Marketing, Communications, or a related field is required; a Master's degree is a plus. A minimum of 4 years of experience in digital marketing, with a proven track record of developing and executing successful online marketing campaigns, is essential. Proficiency in marketing automation tools, analytics platforms (e.g., Google Analytics), and CRM systems is required. Excellent written and verbal communication skills, along with strong project management and organizational abilities, are crucial. If you are a results-driven marketer with a passion for digital innovation and thrive in a hybrid work environment, we encourage you to apply.