Digital Marketing Specialist

This position will work a hybrid schedule: Mondays and Fridays from home, and Tuesdays through Thursdays at Matco's corporate office in Stow, Ohio.

You will assist our marketing efforts using digital marketing tools to drive demand performance with an emphasis on search engine marketing (SEM), SEO, and email marketing. You will also assist with the creation and measurement of digital marketing campaigns using Google, Facebook, and other marketing cloud tools to drive and convert website traffic. You will work closely with Digital Marketing Analysts/Specialist, MarCom and Digital Designer, Product Managers, and IT.

WHAT YOU WILL DO

Help to drive digital marketing programs including, but not limited to: search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising, mobile app, virtual, and emerging media.

Assist in creating and updating reports to analyze campaign data to create campaign optimization recommendations.

Develop strategies and tests to optimize spend and performance of paid digital campaigns.

Research market trends and behavior to help guide marketing strategy for paid media, content creation, emails, websites, etc.

Run test and learn experiments and share ROI/post-campaign metrics with key stakeholders. Apply learnings to drive spend efficiencies and improvements.

Develop creative landing pages, blog posts, and SEO to improve website traffic and conversion.

Help with other project tasks related to digital marketing and data management as needed.

WHO YOU ARE

Bachelor's degree, preferably in a marketing related field

1-3 years of proven working experience in digital marketing, including experience working with IT, creative teams, or providing creative design direction for digital campaigns and websites.

Knowledge of A/B testing and UX best practices

1-3 years of proven working experience in digital marketing/content, SEM/SEO, analytics, email, advertising

Experience using Google Analytics, Webmaster Tools, Google Ad Words, HubSpot, Facebook Ads Manager, BI, or reporting tools

Customer-first mindset and experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices

Strong analytical skills and data-driven thinking

Well rounded in SEO/SEM, PPC, social media, email marketing, digital ad displays, retargeting, and CRM

FIT FACTORS

Details matter - quality first

Effective time management and personal organization

Tenacity/do what it takes/creative problem solver

Results count

Continuous improvement, don't accept the status quo

Sense of urgency - quick to prioritize multiple tasks

Flexibility - able to adapt to changing responsibilities

Strategic and tactical planning and execution of projects

BENEFITS

Annual bonuses/incentives (depending on position)

Immediate company benefits (medical, dental, vision, life, etc.)

401k with company match

401k defined contribution after 1 year of service

High level of employee engagement

Walking path and gym equipment onsite

Food trucks on site during the summer

Dress for your day - every day casual/jeans

15 days vacation + 4 floating holidays + 8 paid holidays

Paid maternity & paternity leave

Hybrid work environment (2 days remote)

Annual Day of Caring for employees to volunteer

Discounts on tools

Annual team building events

WHO IS VONTIER

Vontier is a $3B global industrial technology company focused on smarter transportation and mobility. Our six operating companiesGilbarco Veeder-Root, Global Traffic Technologies, Teletrac Navman, Matco Tools, Hennessy Industries, and DRB Systemsare united by a powerful purpose: mobilizing the future to create a better world. Our portfolio of trusted brands includes market-leading expertise in mobility technologies, retail and commercial fueling, fleet management, telematics, vehicle diagnostics and repair, and smart cities. Vontiers pioneering solutions advance safety, security, efficiency, and sustainability worldwide.

Vontier Corporation and all Vontier Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law.

About the companyVontier harnesses the power of a portfolio of industry-leading brands. Together, were mobilizing the future to create a better world.

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Qualifications

• Bachelor's degree, preferably in a marketing related field
• 1-3 years of proven working experience in digital marketing, including experience working with IT, creative teams, or providing creative design direction for digital campaigns and websites
• Knowledge of A/B testing and UX best practices
• 1-3 years of proven working experience in digital marketing/content, SEM/SEO, analytics, email, advertising
• Experience using Google Analytics, Webmaster Tools, Google Ad Words, HubSpot, Facebook Ads Manager, BI, or reporting tools
• Customer-first mindset and experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices
• Strong analytical skills and data-driven thinking
• Well rounded in SEO/SEM, PPC, social media, email marketing, digital ad displays, retargeting, and CRM
• Effective time management and personal organization
• Continuous improvement, don't accept the status quo
• Sense of urgency - quick to prioritize multiple tasks
• Flexibility - able to adapt to changing responsibilities
• Strategic and tactical planning and execution of projects

Benefits

• Annual bonuses/incentives (depending on position)
• Immediate company benefits (medical, dental, vision, life, etc.)
• 401k with company match
• 401k defined contribution after 1 year of service
• High level of employee engagement
• Walking path and gym equipment onsite
• Dress for your day - every day casual/jeans
• 15 days vacation + 4 floating holidays + 8 paid holidays
• Paid maternity & paternity leave
• Hybrid work environment (2 days remote)
• Annual Day of Caring for employees to volunteer
• Discounts on tools
• Annual team building events

Responsibilities

• You will assist our marketing efforts using digital marketing tools to drive demand performance with an emphasis on search engine marketing (SEM), SEO, and email marketing
• You will also assist with the creation and measurement of digital marketing campaigns using Google, Facebook, and other marketing cloud tools to drive and convert website traffic
• You will work closely with Digital Marketing Analysts/Specialist, MarCom and Digital Designer, Product Managers, and IT
• Help to drive digital marketing programs including, but not limited to: search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising, mobile app, virtual, and emerging media
• Assist in creating and updating reports to analyze campaign data to create campaign optimization recommendations
• Develop strategies and tests to optimize spend and performance of paid digital campaigns
• Research market trends and behavior to help guide marketing strategy for paid media, content creation, emails, websites, etc
• Run test and learn experiments and share ROI/post-campaign metrics with key stakeholders
• Apply learnings to drive spend efficiencies and improvements
• Develop creative landing pages, blog posts, and SEO to improve website traffic and conversion
• Help with other project tasks related to digital marketing and data management as needed
• Tenacity/do what it takes/creative problem solver
• Food trucks on site during the summer