Conversion Rate Optimization (CRO) Expert for Custom HTML Site & A/B Testing

We’re a high-traffic online business in the youth sports and education space. Our custom-coded HTML site (no CMS) supports a range of offerings, including event registrations, paid digital downloads, and lead generation through newsletter sign-ups and gated resources.

We’ve run a couple of A/B tests on a few pages, but need an experienced Conversion Rate Optimization (CRO) expert to take ownership of strategy, testing, and performance analysis. This is a long-term opportunity for someone who can move quickly, think strategically, and back their decisions with data.

✅ Scope of Work

Set up and manage A/B and multivariate tests on a custom HTML site

Optimize funnels for

• Camp/event registrations
• Lead generation (newsletter, downloads)
• Digital Downloads/Information Products conversions (digital guides, courses)
• Collaborate with our dev team to implement and QA test variants
• Help select or configure A/B testing tools (Convert, Optimizely, VWO, etc.)
• Analyze test performance using statistically valid methods
• Propose data-backed UX/UI improvements based on user behavior and outcomes

📊 What You'll Work With

• Custom HTML site (not built on Shopify, WordPress, or any CMS)
• Two-step funnel on the camp registrations: registration → pay-ment
• Multiple touchpoints: newsletter signups, paid digital downloads, camp registrations, email nurture flows
• 200K+ sessions/month (distributed across multiple pages and products)

🧠 Ideal Experience

• Proven success optimizing custom or static websites (not reliant on platforms)
• Strong grasp of CRO best practices for both ecomm and lead gen
• Skilled with experimentation tools: Convert, Optimizely, VWO, etc.
• Ability to define success metrics, run significance tests, and present clear insights

💡 How to Stand Out (Required to Apply)

To help us filter for quality, please follow these three steps in your proposal:

1) Start your response with the phrase: “Data beats opinion.”

2)Attach or link to a 1–2 minute video (Loom, YouTube, etc.) answering:

• What's your process for identifying high-impact A/B test opportunities?
• Share an example of a successful test you've run on a custom site.
• What do many companies get wrong about CRO?
• List your favorite A/B testing tool and why you like it.

Applicants who skip these steps will not be considered.

Qualifications

• This is a long-term opportunity for someone who can move quickly, think strategically, and back their decisions with data
• Custom HTML site (not built on Shopify, WordPress, or any CMS)
• 200K+ sessions/month (distributed across multiple pages and products)
• 🧠 Ideal Experience
• Proven success optimizing custom or static websites (not reliant on platforms)
• Strong grasp of CRO best practices for both ecomm and lead gen
• Skilled with experimentation tools: Convert, Optimizely, VWO, etc
• Ability to define success metrics, run significance tests, and present clear insights
• 💡 How to Stand Out (Required to Apply)

Benefits

• Two-step funnel on the camp registrations: registration → pay-ment

Responsibilities

• Set up and manage A/B and multivariate tests on a custom HTML site
• Optimize funnels for:
• Camp/event registrations
• Lead generation (newsletter, downloads)
• Digital Downloads/Information Products conversions (digital guides, courses)
• Collaborate with our dev team to implement and QA test variants
• Help select or configure A/B testing tools (Convert, Optimizely, VWO, etc.)
• Analyze test performance using statistically valid methods
• Propose data-backed UX/UI improvements based on user behavior and outcomes