Overview

The CRO Specialist plays a critical role in improving inquiry rates across Universal Technical Institute’s paid media landing pages. Reporting to the CRO Manager, this role is responsible for proposing, testing, and implementing strategic optimizations using behavioral analytics, A/B testing tools, and first-party funnel data. We’re looking for someone who’s part analyst, part strategist, and part front-end implementer; someone who gets excited about why a test wins, not just that it does. You’ll work closely with UX, media, and development teams to drive continuous growth in lead performance and will be positioned for future leadership growth.

Pay Range: $65,000 - $85,000

What We Offer

Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
Retirement Matching: 50% match on the first 6% of your contributions after 90 days
Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
Competitive Insurance: Health, vision, and dental coverage for you and your dependents
Pet Insurance: Competitive coverage for your furry family members through ASPCA
Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment

Responsibilities

Analyze user behavior on paid media landing pages using Hotjar, Google Analytics, and other tools
Formulate, prioritize, and execute hypotheses based on data, scroll maps, and user flows
Define and document test variants for A/B and multivariate experiments
Use front-end development knowledge (Next.js preferred) to partner effectively with dev resources
Collaborate with paid media managers to align landing page tests with campaign goals
Monitor, summarize, and report on test performance, helping refine variant strategy
Stay current on UX best practices, competitor trends, and test ideation frameworks
Participate in building a scalable testing backlog and internal playbooks
Demonstrate increasing ownership of landing page performance over time
Other Duties Assigned

Quaifications

Education / Experience

Bachelor’s degree or equivalent experience required (experience at an advertising agency is preferred)
Minimum of 2-4 years of experience in a conversion rate optimization, digital marketing, or performance ux role is required
Hands-on A/B testing experience with platforms such as Optimizely, VWO, or similar tools.
Competency with HTML, CSS, and JavaScript with modern JavaScript frameworks (Next.js)
Strong proficiency with Google Analytics (GA4), and Hotjar
Experience in paid social media advertising is a plus, with the ability to audit campaigns and provide strategic insights that strengthen our CRO efforts.

Skills

Proven experience in eCommerce marketing and digital performance optimization
Demonstrated ability to identify friction, propose improvements, and validate outcomes
Proactive thinker who brings test ideas to the table; not just executes them
Comfortable interpreting both quantitative and qualitative data
Open to mentorship and capable of future leadership across ux, content, or analytics peers.
Ability to successfully scope and execute projects while achieving buy-in from a complex set of stakeholders
Understand how to gather data-driven insights from program performance and develop recommendations to drive continuous improvement
Expert collaborator and leader with experience working across in-house and agency creative teams, skilled at translating business marketing plans into clear, actionable creative requests.
Driven by passion for continual learning, consistently iterating, and constantly striving for improvement
Must have a strong desire to challenge the status quo – to expand and improve upon UTI’s existing ways of doing things
Results-oriented and data-driven professional with a strategic mindset; skilled at translating complex data into actionable insights while remaining detail-oriented, self-motivated, flexible, and goal-driven.
Exceptional interpersonal and communication skills, with the ability to clearly and concisely articulate the rationale behind the methodology that goes into performance media strategy
Ability to build strong, positive relationships with a diverse group of employees and departments
Excellent written and verbal communication skills
Effective teamwork skills, and use of sound judgment
Ability to work in a rapidly changing business environment
Strong organizational skills with the ability to simultaneously manage multiple projects and tasks
Must be proficient with Microsoft Word, Excel and PowerPoint

Qualifications

Minimum of 2-4 years of experience in a conversion rate optimization, digital marketing, or performance ux role is required
Hands-on A/B testing experience with platforms such as Optimizely, VWO, or similar tools
Competency with HTML, CSS, and JavaScript with modern JavaScript frameworks (Next.js)
Strong proficiency with Google Analytics (GA4), and Hotjar
Proven experience in eCommerce marketing and digital performance optimization
Demonstrated ability to identify friction, propose improvements, and validate outcomes
Proactive thinker who brings test ideas to the table; not just executes them
Comfortable interpreting both quantitative and qualitative data
Open to mentorship and capable of future leadership across ux, content, or analytics peers
Ability to successfully scope and execute projects while achieving buy-in from a complex set of stakeholders
Understand how to gather data-driven insights from program performance and develop recommendations to drive continuous improvement
Expert collaborator and leader with experience working across in-house and agency creative teams, skilled at translating business marketing plans into clear, actionable creative requests
Driven by passion for continual learning, consistently iterating, and constantly striving for improvement
Must have a strong desire to challenge the status quo – to expand and improve upon UTI’s existing ways of doing things
Results-oriented and data-driven professional with a strategic mindset; skilled at translating complex data into actionable insights while remaining detail-oriented, self-motivated, flexible, and goal-driven
Exceptional interpersonal and communication skills, with the ability to clearly and concisely articulate the rationale behind the methodology that goes into performance media strategy
Ability to build strong, positive relationships with a diverse group of employees and departments
Excellent written and verbal communication skills
Effective teamwork skills, and use of sound judgment
Ability to work in a rapidly changing business environment
Strong organizational skills with the ability to simultaneously manage multiple projects and tasks
Must be proficient with Microsoft Word, Excel and PowerPoint

Benefits

Pay Range: $65,000 - $85,000
Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
Retirement Matching: 50% match on the first 6% of your contributions after 90 days
Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
Competitive Insurance: Health, vision, and dental coverage for you and your dependents
Pet Insurance: Competitive coverage for your furry family members through ASPCA
Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment

Responsibilities

The CRO Specialist plays a critical role in improving inquiry rates across Universal Technical Institute’s paid media landing pages
Reporting to the CRO Manager, this role is responsible for proposing, testing, and implementing strategic optimizations using behavioral analytics, A/B testing tools, and first-party funnel data
You’ll work closely with UX, media, and development teams to drive continuous growth in lead performance and will be positioned for future leadership growth
Analyze user behavior on paid media landing pages using Hotjar, Google Analytics, and other tools
Formulate, prioritize, and execute hypotheses based on data, scroll maps, and user flows
Define and document test variants for A/B and multivariate experiments
Use front-end development knowledge (Next.js preferred) to partner effectively with dev resources
Collaborate with paid media managers to align landing page tests with campaign goals
Monitor, summarize, and report on test performance, helping refine variant strategy
Stay current on UX best practices, competitor trends, and test ideation frameworks
Participate in building a scalable testing backlog and internal playbooks
Demonstrate increasing ownership of landing page performance over time
Other Duties Assigned

Conversion Rate Optimization Specialist

Job Type