MARKETING MANAGER, CONSUMER BUSINESS DIVISION

We are hiring! About us https://www.tp-link.com/ca

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Established over 15 years ago, TP-Link Canada Inc. operates as the Canadian subsidiary, embodying values of professionalism, innovation, excellence, and simplicity. At TP-Link Canada, we cultivate a dynamic and forward-thinking work environment where every team member is valued, supported, and encouraged to thrive. Join us in driving the future of connectivity — we’re passionate about what we do!

Join us and experience the difference.

We are a vibrant and innovative workplace where employees are valued and empowered. We love what we do!

We are seeking a passionate and engaging Marketing Manager, Consumer Business Division to join our growing team. This role will be developing and implementing marketing strategies to promote TP-Link’s products to consumers.

Thank you in advance for your interest in TP-Link. We look forward to reviewing your resume!

Location: On-Site | 88 Fulton Way, Richmond Hill, ON

Type: Full-Time | Salary + Benefits + Paid Time Off

Reports to: General Manager

Job Requirements

· A bachelor’s degree in marketing, business, business administration, or communications-related discipline

· 5+ years of experience in consumer marketing, ideally in tech, electronics, smart home, or IT hardware industries

· Excellent verbal and written communication skills in English (French is an asset)

· Proven experience in marketing high-end products and building premium brand image

· Strong track record in PR, influencer/ KOL marketing, and media relations within Canada

· Familiarity with Canadian retail/ eCommerce channels and local consumer preferences

· Deep understanding of digital marketing, content creation, community management, and performance analysis

· Strong analytical and problem-solving skills

· Proficiency in data analysis and interpretation, utilizing tools and metrics to measure marketing performance and make data-driven decisions

· Proficiency in marketing software and analytics tools

· Understanding of consumer behavior and market trends

· Adaptability to changing market dynamics and evolving consumer behaviors

· Ability to think strategically and creatively to develop innovative marketing campaigns that stand out in a competitive industry

· Ability to create persuasive and engaging marketing content

· Strong leadership and teamwork skills

· Ability to work in a fast-paced, dynamic, cross-cultural environment

· Eligibility to work in Canada

Essential Duties & Responsibilities

· Brand, Product & Go-to-Market Strategy

o Lead end-to-end go-to-market planning and execution for consumer networking and consumer electronics (smart home) products in Canada, with a focus on high-end and flagship lines;

o Develop differentiated positioning and compelling storytelling to elevate brand perception and drive category leadership;

o Ensure all marketing assets and campaigns consistently reflect premium brand standards across online, offline, and retail channels.

· Digital Marketing, SEO & Performance Media

o Plan and optimize integrated digital marketing campaigns across search engines, social platforms, and display channels to drive awareness, traffic, engagement, and conversion;

o Develop and implement SEO strategies—including keyword research, content optimization, and technical enhancements—to increase organic visibility and traffic;

o Plan, manage, optimize the SEM initiatives with continuous testing, targeting, and budget optimization to maximize ROI;

o Leverage analytics tools to measure performance, generate insights, and adjust

strategies in real time.

· PR, Media & Influencer Engagement

o Build strong relationships with Canadian tech media to secure product reviews, press coverage, and award recognitions that reinforce brand credibility;

o Identify, contract, and manage influencer partnerships across YouTube, TikTok, Instagram, and other platforms to generate authentic, high-impact content;

o Oversee all aspects of influencer and KOL campaigns—from brief development to performance tracking—while cultivating long-term partnerships.

· Community Growth & Advocacy

o Develop and activate online communities across Discord, Reddit, Facebook Groups,Instagram, RedFlagDeals, and similar platforms to foster engagement and brand loyalty;

o Launch and manage brand advocates, early adopter, or enthusiast programs to encourage word-of-mouth advocacy and repeat purchases;

o Coordinate with sales teams to drive direct-to-consumer initiatives, including email marketing, loyalty programs, and remarketing campaigns.

· Market Intelligence & Cross-functional Collaboration

o Monitor market trends, competitive activity, and consumer insights to refine marketing strategies and ensure strong product-market fit;

o Partner with HQ, product, sales teams, other marketing departments, to align on messaging, channel strategies, customer experience, and joint marketing initiatives;

o Collaborate with channel partners to execute high-impact in-store, online, and co-branded campaigns.

· Budget Management

o Effectively plan and manage budget to maximize the return on investment (ROI) of marketing initiatives.

· Leadership

o Exhibit strong leadership skills to inspire and guide a team of marketing professionals.

· Staying Updated

o Keep up with industry trends, emerging technologies, and competitor activities to stay ahead in the ever-evolving online advertising landscape.

· Perform other duties as assigned by General Manager

In Accordance with the Accessibility for Ontarians with Disabilities Act (AODA), TP-Link Canada strives to ensure that all recruiting processes are non-discriminatory. If you require accommodation, please advise HR in advance of attending the interview.

Only candidates selected for an interview will be contacted. All other applicants are thanked for their interest.

All personal data being collected will be treated in strict confidence and used for recruitment purposes only.