Digital Marketing Specialist

Powerful Partnerships. Standout Solutions.

Stevens & Lee is a 200-plus lawyer full-service law firm representing clients throughout the Mid-Atlantic, New England and across the country from 18 offices in New Jersey, Pennsylvania, New York, Rhode Island, Delaware and Florida. The firm is the cornerstone of The Stevens & Lee Companies, a platform of affiliated professional service firms that provide a full range of legal, investment banking, financial advisory, insurance risk management, public affairs and government consulting services.

Job Overview

The Digital Marketing Specialist will implement activities that deliver digital communications through email campaigns, our websites and social media platform(s), and is responsible for generating regular digital outreach to achieve visibility goals consistent with the Platform brand.

The position reports to the Chief Marketing Officer and works very closely with the marketing and business development teams.

Primary Responsibilities (responsibilities include but not limited to)

Email Marketing

• Build and manage effective communications utilizing campaign platforms, including list segmentation and performance analysis
• Collaborate with internal teams in the development of brand-aligned digital content, including multimedia and branded assets

Social Media

• Oversee scheduling, publishing and monitoring of content across social platforms. Use platform analytics and trends to grow engagement and improve visibility

Website

• Work with the Platform’s websites on strategies to support SEO performance and with team leads to implement and optimize SEO and paid digital advertising strategies
• Manage image library

Analytics and Reporting

• Monitor digital performance and consolidate performance data across workflows into actionable recommendations. Develop periodic reports to assess results and inform strategy

Digital Strategy and Execution

• Support the planning and execution of multi-channel digital marketing campaigns

Manage digital marketing calendars and coordinate with team members to ensure timely delivery