Digital Marketing Analyst

Position: Sr Digital Marketing Analyst Location: San Antonio , TX Duration: 6- 12 months

Job Description

1) Marketing Analytics Sales 2) Funnel Analysis, 3) Incrementally/ AB Testing Testing and 4) EDA ( SQL/ Python)

Job Summary

Responsibilities

• Develop and implement comprehensive digital marketing analytics strategies.
• Utilize SQL for data extraction, manipulation, and analysis from diverse sources.
• Leverage Adobe Analytics for in-depth website and campaign performance tracking and reporting.
• Conduct A/B testing and other experimental analyses to improve user experience and conversion rates (CRO).
• Collaborate with cross-functional teams (Marketing, Product, Engineering) to align data insights with business objectives.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Employ predictive modeling techniques to forecast future trends and campaign outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 5+ years of experience in digital marketing analytics, tagging, and CRO.
• Proven expertise in SQL and Adobe Analytics.
• Experience with Python for data analysis and automation is a strong plus.
• Demonstrated experience with predictive modeling.
• Excellent communication and data visualization skills, with the ability to present complex data clearly.
• Ability to work independently and collaboratively in a fast-paced environment.