Become the newest member of our exciting team at SROA Capital as we redefine self-storage!

At SROA, we offer a career and opportunity to grow. We strongly believe in growing our talent and promoting within. We are proud to be honored as one of the TOP WORKPLACES of South Florida by the Sun Sentinel two years in a row.

SROA Capital is a vertically integrated private equity real estate and technology platform that has evolved into a global asset manager with a successful track record of providing risk adjusted returns to its partners through its focused strategy of investing in self-storage. SROA is headquartered in West Palm Beach, FL and has invested, redeveloped, and developed self storage across the risk spectrum in major and secondary markets across the United States under the brand Storage Rentals of America and the UK under the brand Kangaroo Self Storage with approximately 900 employees globally.

SROA is seeking a strategic, data-driven and technically savvy SEO Manager to lead and scale our organic search strategy. This is a high-impact role within the marketing team, responsible for driving visibility, traffic, and revenue growth through enterprise, local, on-page, off-page, and technical SEO initiatives.

As our storage brand continues its rapid expansion, the SEO Manager will lead the next phase of our organic growth. This role is responsible for driving the development and execution of sophisticated SEO strategies, enhancing visibility and performance across hundreds of location-specific pages and national brand assets.

With a focus on leveraging AI-driven insights, automation, and scalable content systems, the SEO Manager will play a critical role in shaping how our brand competes and wins in search. The ideal candidate combines strategic vision, deep technical expertise, and a proven ability to scale SEO programs within complex digital ecosystems.

Duties and Responsibilities

Strategy & Execution

Develop and execute a comprehensive SEO roadmap encompassing technical, content, and local SEO pillars.
Oversee content strategy, including keyword targeting, internal linking, and scalable content optimization frameworks.
Build and maintain scalable page templates (e.g., "storage by city" or "service type" pages) to drive indexable, high-impact content.
Manage SEO vendors, agencies, and contractors to ensure high-quality deliverables aligned with business goals.
Stay ahead of algorithm updates and industry shifts, translating changes into actionable SEO strategies.
Mentor and develop internal team members by providing strategic direction, ongoing feedback, and growth opportunities.

Local & Multi-Location SEO

Identify and implement scalable strategies to generate and manage customer reviews across platforms (Google, Facebook, BBB, Yelp, etc.) to improve visibility, trust, and conversion.
Partner with customer experience and product teams to strengthen local SEO signals through reputation management, local Q&A, and user-generated content.

Technical SEO & Site Health

Lead regular technical audits to uncover and prioritize improvements related to crawl efficiency, site architecture, Core Web Vitals, site speed, mobile friendliness, schema markup, structured data, and indexation.
Collaborate closely with product and engineering teams to address technical SEO performance opportunities and embed SEO best practices throughout the development lifecycle.

AI & Automation Integration

Explore and integrate AI tools for content QA, schema mapping, and large-scale keyword clustering.
Investigate opportunities to automate SEO workflows and scale insights across content and technical areas.

Measurement & Optimization

Lead testing and experimentation (e.g., title tags, meta descriptions, CTR testing, copy variants) to drive continuous performance improvements.
Monitor overall SEO performance KPIs and drivers, and respond to algorithm changes with clarity, ensuring agility in both reporting and optimization strategy.

Market Research & Trends

Stay current on search engine algorithm updates and emerging SEO trends.
Analyze competitive SEO strategies, benchmark performance, and identify opportunities for closing gaps or capturing competitive advantages.
Proactively identify areas for testing, innovation, or optimization, including backlink and high-authority linking opportunities with industry partners, publications, and partners.

Qualifications

5-7 years of hands-on SEO experience with a focus on enterprise or multi-location environments.
Proven experience collaborating and leading cross-functional initiatives with developers, content teams, and third-party SEO partners.
Deep knowledge of SEO tools (e.g. Google Keyword Planner, Google Search Console, GA4, Screaming Frog, SEMrush, Ahrefs, Microsoft Clarity, and schema testing tools)
Familiarity with CMS platforms (e.g., WordPress, Contentful, Strapi) and basic HTML/CSS/JavaScript concepts.
Strong technical fluency with web architecture, page speed optimization, structured data, schema markup, and site migrations.
Experience with local SEO strategy and execution, especially across hundreds of Google Business Profiles.
Understanding of content strategy and editorial workflows.
Ability to analyze complex data, identify insights, and present clear, action-oriented recommendations.
Knowledge of how AI advancements in search (e.g., generative overviews, zero-click results) are transforming keyword strategy, content relevance, and user behavior.
Excellent communication and collaboration skills; comfortable presenting to executives and non-technical teams.
Comfort operating in high-growth, agile environments with evolving priorities and stakeholder needs.

SROA Offers

Competitive pay with bonus potential
UKG Wallet – on-demand pay option
100% paid medical coverage options for employee-only
Dental and vision plans for optimal care
Eight (8) paid holidays
Generous Paid Time Off (PTO), increasing with years of service
Paid Maternity and Parental Leave for growing families
401(k) with substantial employer match and 100% immediate vesting
Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Dependent Care Flexible Spending Accounts (DCFSA) for tax-advantaged savings
GAP Insurance for added financial protection
Employer-paid Life Insurance and Short-Term Disability coverage
Long-Term Disability (LTD) coverage for added peace of mind
Pet insurance – because your pets are family too
Storage Discounts to help you declutter and organize
Access to Voluntary Benefits for personalized coverage
Learning and development opportunities to maximize your potential and excel in your career
A great culture that values collaboration, innovation, and inclusivity

SROA is an Equal Opportunity employer and uses the federal government E-Verify system to verify employment eligibility.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Qualifications

The ideal candidate combines strategic vision, deep technical expertise, and a proven ability to scale SEO programs within complex digital ecosystems
5-7 years of hands-on SEO experience with a focus on enterprise or multi-location environments
Proven experience collaborating and leading cross-functional initiatives with developers, content teams, and third-party SEO partners
Deep knowledge of SEO tools (e.g
Google Keyword Planner, Google Search Console, GA4, Screaming Frog, SEMrush, Ahrefs, Microsoft Clarity, and schema testing tools)
Familiarity with CMS platforms (e.g., WordPress, Contentful, Strapi) and basic HTML/CSS/JavaScript concepts
Strong technical fluency with web architecture, page speed optimization, structured data, schema markup, and site migrations
Experience with local SEO strategy and execution, especially across hundreds of Google Business Profiles
Understanding of content strategy and editorial workflows
Ability to analyze complex data, identify insights, and present clear, action-oriented recommendations
Knowledge of how AI advancements in search (e.g., generative overviews, zero-click results) are transforming keyword strategy, content relevance, and user behavior
Excellent communication and collaboration skills; comfortable presenting to executives and non-technical teams
Comfort operating in high-growth, agile environments with evolving priorities and stakeholder needs

Benefits

Competitive pay with bonus potential
UKG Wallet – on-demand pay option
100% paid medical coverage options for employee-only
Dental and vision plans for optimal care
Eight (8) paid holidays
Generous Paid Time Off (PTO), increasing with years of service
Paid Maternity and Parental Leave for growing families
401(k) with substantial employer match and 100% immediate vesting
Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Dependent Care Flexible Spending Accounts (DCFSA) for tax-advantaged savings
GAP Insurance for added financial protection
Employer-paid Life Insurance and Short-Term Disability coverage
Long-Term Disability (LTD) coverage for added peace of mind
Pet insurance – because your pets are family too
Storage Discounts to help you declutter and organize
Access to Voluntary Benefits for personalized coverage
Learning and development opportunities to maximize your potential and excel in your career

Responsibilities

This role is responsible for driving the development and execution of sophisticated SEO strategies, enhancing visibility and performance across hundreds of location-specific pages and national brand assets
With a focus on leveraging AI-driven insights, automation, and scalable content systems, the SEO Manager will play a critical role in shaping how our brand competes and wins in search
Strategy & Execution
Develop and execute a comprehensive SEO roadmap encompassing technical, content, and local SEO pillars
Oversee content strategy, including keyword targeting, internal linking, and scalable content optimization frameworks
Build and maintain scalable page templates (e.g., "storage by city" or "service type" pages) to drive indexable, high-impact content
Manage SEO vendors, agencies, and contractors to ensure high-quality deliverables aligned with business goals
Stay ahead of algorithm updates and industry shifts, translating changes into actionable SEO strategies
Mentor and develop internal team members by providing strategic direction, ongoing feedback, and growth opportunities
Local & Multi-Location SEO
Identify and implement scalable strategies to generate and manage customer reviews across platforms (Google, Facebook, BBB, Yelp, etc.)
to improve visibility, trust, and conversion
Partner with customer experience and product teams to strengthen local SEO signals through reputation management, local Q&A, and user-generated content
Technical SEO & Site Health
Lead regular technical audits to uncover and prioritize improvements related to crawl efficiency, site architecture, Core Web Vitals, site speed, mobile friendliness, schema markup, structured data, and indexation
Collaborate closely with product and engineering teams to address technical SEO performance opportunities and embed SEO best practices throughout the development lifecycle
AI & Automation Integration
Explore and integrate AI tools for content QA, schema mapping, and large-scale keyword clustering
Investigate opportunities to automate SEO workflows and scale insights across content and technical areas
Measurement & Optimization
Lead testing and experimentation (e.g., title tags, meta descriptions, CTR testing, copy variants) to drive continuous performance improvements
Monitor overall SEO performance KPIs and drivers, and respond to algorithm changes with clarity, ensuring agility in both reporting and optimization strategy
Stay current on search engine algorithm updates and emerging SEO trends
Analyze competitive SEO strategies, benchmark performance, and identify opportunities for closing gaps or capturing competitive advantages
Proactively identify areas for testing, innovation, or optimization, including backlink and high-authority linking opportunities with industry partners, publications, and partners

SEO Manager

Job Type