About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As the Associate Director, Digital Marketing you will report directly to the SVP of Digital Marketing for Epic Records with a focus on Urban Music artists.

What you'll do

Develop full scope digital marketing plans to drive fan engagement across all online platforms and an overall digital creative vision for superstar, established and emerging Urban Music artists
Be part of the core team responsible for the overall artist branding and artist development
Coordinate social media, content development, streaming marketing, digital advertising & CRM campaigns for assigned artists
Work with in-house and/or third-party content creators to conceptualize & complete short-form content for social media, etc. (while identifying new creators on an on-going basis)
Provide ideas & strategy for online contesting & sweepstakes
Communicate with artist management/artist on a regular basis to convey overall digital strategy and present opportunities as they arise
Help maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities
Implement and drive campaigns focused on data collection; Maintain and nurture existing newsletter lists to ensure they are messaged consistently and efficiently
Work with sales teams to maximize retail promotional opportunities/support retail initiatives
Assure all current and any new digital partners get the assets and attention they need to execute effective promotions
Spot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutions
Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption
Provide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders
Develop a reputation as a go-to positive person who is constantly resourceful with a great attitude
Build budget, and effectively execute paid media campaigns
Participate in new artist pitch meetings

Who you are

At least 3 years of progressive digital marketing experience at a record label or other related media companies
Superb written and oral communication skills
Thorough understanding of the music marketplace
Comprehensive knowledge of the music streaming landscape
Solid understanding / interest in lifestyle verticals and Urban culture
Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms
Proficiency in design programs including Photoshop, Final Cut, Aftereffects, etc a plus
Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks
A team player that is not afraid to roll up his/her sleeves to help out the team
Extremely detail-oriented and organized
Data analysis/research skills
Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations
Must be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trust
Must be highly organized and capable of developing and keeping to a project timeline
Prior experience with a variety of digital marketing tools
Creative, self-starter with exceptional follow-up skills
Bachelor’s degree preferred

What we give you

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
A modern office environment designed to foster productivity, creativity, and teamwork
An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
We invest in your professional growth & development
Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

California Pay Range

$70,000—$85,000 USD

Qualifications

At least 3 years of progressive digital marketing experience at a record label or other related media companies
Superb written and oral communication skills
Thorough understanding of the music marketplace
Comprehensive knowledge of the music streaming landscape
Solid understanding / interest in lifestyle verticals and Urban culture
Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms
Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks
A team player that is not afraid to roll up his/her sleeves to help out the team
Extremely detail-oriented and organized
Data analysis/research skills
Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations
Must be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trust
Must be highly organized and capable of developing and keeping to a project timeline
Prior experience with a variety of digital marketing tools
Creative, self-starter with exceptional follow-up skills

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
A modern office environment designed to foster productivity, creativity, and teamwork
An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
We invest in your professional growth & development
Time off for a winter recess
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for
The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job
California Pay Range
$70,000—$85,000 USD

Responsibilities

Develop full scope digital marketing plans to drive fan engagement across all online platforms and an overall digital creative vision for superstar, established and emerging Urban Music artists
Be part of the core team responsible for the overall artist branding and artist development
Coordinate social media, content development, streaming marketing, digital advertising & CRM campaigns for assigned artists
Work with in-house and/or third-party content creators to conceptualize & complete short-form content for social media, etc
(while identifying new creators on an on-going basis)
Provide ideas & strategy for online contesting & sweepstakes
Communicate with artist management/artist on a regular basis to convey overall digital strategy and present opportunities as they arise
Help maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities
Implement and drive campaigns focused on data collection; Maintain and nurture existing newsletter lists to ensure they are messaged consistently and efficiently
Work with sales teams to maximize retail promotional opportunities/support retail initiatives
Assure all current and any new digital partners get the assets and attention they need to execute effective promotions
Spot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutions
Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption
Provide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders
Develop a reputation as a go-to positive person who is constantly resourceful with a great attitude
Build budget, and effectively execute paid media campaigns
Participate in new artist pitch meetings

Associate Director, Digital Marketing

Job Type