Senior Digital Marketing Strategist

B2B & B2C Digital Marketing Specialist (Click Page, Email & Media Campaigns) – SoilDirect.com

Onsite | Full-time | Consistent Hours

About SoilDirect.com

SoilDirect.com is revolutionizing the way residential and commercial buyers source soil, sand, gravel, and landscape materials by connecting them with top local suppliers through our easy-to-use online marketplace. As we expand our platform, we are looking for a B2B & B2C Digital Marketing Specialist to create and execute targeted click page, email, and media campaigns that will attract both material buyers and suppliers to our growing network.

✅ Landing Page Strategy & Creation

• Develop high-converting click pages tailored for residential and commercial material buyers and suppliers.
• Craft compelling content that drives lead generation and sign-ups.
• Optimize pages for SEO and conversion performance.

✅ B2B Email Campaigns

• Design and implement email outreach campaigns targeting contractors, landscapers, and material suppliers.
• Create engaging copy and visuals that drive engagement and conversions.
• A/B test email campaigns for performance optimization.

✅ B2C Media & Advertising Campaigns

• Launch targeted LinkedIn, Facebook, and Google Ads to drive traffic and sign-ups.
• Develop content and creative assets for paid and organic social campaigns.
• Analyze campaign data and adjust strategies for maximum ROI.

Who You Are

Experience: 3+ years in B2B digital marketing, preferably in construction, landscaping, or materials supply industries.

Location: Candidate must be based in United States

Skills: Strong knowledge of click funnels, email automation (Mailchimp, HubSpot, etc.), and ad campaign management (Google Ads, LinkedIn Ads, Facebook Ads).

Results-Driven: Proven ability to optimize campaigns for lead generation and conversion.

Creative & Analytical: Ability to craft compelling content while tracking and optimizing performance metrics.

What’s in It for You?

Opportunity to shape the digital strategy of a growing marketplace.

Long-term potential for ongoing collaboration as we scale.

Ready to help SoilDirect.com expand its network? Apply now with your portfolio and past campaign results!

#DigitalMarketing #B2BMarketing #FreelanceJobs #LeadGeneration #ClickFunnels #EmailMarketing #SoilDirect #Landscaping #ConstructionMaterials #MarketingJobs

Job Type: Full-time

Pay: $30.00 - $35.00 per hour

Expected hours: 20 – 40 per week

Language

• English (Required)

Work Location: Remote

Qualifications

• Experience: 3+ years in B2B digital marketing, preferably in construction, landscaping, or materials supply industries
• Location: Candidate must be based in United States
• Skills: Strong knowledge of click funnels, email automation (Mailchimp, HubSpot, etc.), and ad campaign management (Google Ads, LinkedIn Ads, Facebook Ads)
• Results-Driven: Proven ability to optimize campaigns for lead generation and conversion
• Creative & Analytical: Ability to craft compelling content while tracking and optimizing performance metrics
• English (Required)

Benefits

• Pay: $30.00 - $35.00 per hour
• Expected hours: 20 – 40 per week

Responsibilities

• ✅ Landing Page Strategy & Creation
• Develop high-converting click pages tailored for residential and commercial material buyers and suppliers
• Craft compelling content that drives lead generation and sign-ups
• Optimize pages for SEO and conversion performance
• Design and implement email outreach campaigns targeting contractors, landscapers, and material suppliers
• Create engaging copy and visuals that drive engagement and conversions
• Launch targeted LinkedIn, Facebook, and Google Ads to drive traffic and sign-ups
• Develop content and creative assets for paid and organic social campaigns
• Analyze campaign data and adjust strategies for maximum ROI