Manager, Marketing + Communications

Are you a creative marketing leader who can inspire teams and deliver impact across multiple channels?

Smart, Savvy + Associates is pleased to partner with BC Dairy in their search for a Manager, Marketing + Communications. The ideal candidate is a self-starter with fresh ideas, proven multi-channel campaign expertise, and a knack for both strategy and execution. This role leads integrated marketing efforts, oversees communications and PR needs, ensures consistent brand storytelling, and guides a small team while collaborating across the organization to drive results.

About BC Dairy Association

BC Dairy is a not-for-profit association that works to support growth in the dairy market and to ensure the long-term business success of BC’s dairy farmers. They represent BC in a strong national dairy system committed to providing Canadians with high-quality healthy dairy products. BC Dairy works in collaborative partnership with Alberta Milk.

As the Manager, Marketing + Communications, you will...

• Support the development and delivery of BC Dairy’s annual marketing and communications plan.
• Ensure consistent, brand-aligned messaging and storytelling across all channels, departments, and audiences.
• Lead major integrated marketing campaigns, while supporting and guiding team-led initiatives.
• Develop campaign briefs, oversee creative production, and track performance metrics.
• Manage content strategy and creative direction for campaigns, educational materials, public messaging, and internal communications.
• Oversee and contribute to reporting of marketing and communications activities, ensuring visibility into progress and results.
• Supervise and support a small team, providing coaching, guidance, and fostering a collaborative, high-performing culture.
• Own and manage BC Dairy’s websites (WordPress), ensuring content accuracy, functionality, accessibility, and continuous improvements in user experience.
• Oversee production and management of creative assets (photos, videos, graphics), ensuring quality and consistency.
• Support CRM-based communications, including emails campaigns and member updates.
• Maintain strong working relationships with agencies, media partners, and creative supplies.
• Collaborate with Community Engagement, Nutrition and other internal teams to support cross-functional initiatives and program promotion.
• Partner with the Director of Public Affairs to develop proactive media content and storytelling.
• Balance project coordination, oversight, and hands-on content development depending on campaign needs and team capacity.

You have...

• 7+ years’ experience in marketing, communications, or related field.
• 3+ years of demonstrated management and team leadership with a proven track record of successfully developing and leading teams.
• A degree or diploma in marketing, communications or a similar field.
• Experience working cross-functionally with internal teams and external partners.
• Strong knowledge of digital marketing, brand management, public relations, integrated campaign execution, and email marketing platforms.
• Excellent written, verbal, and visual communication skills with the ability to draft content and review others’ work.
• Strong project management, organizational abilities, and budget management skills.
• Proficiency in digital platforms, including social media management, WordPress, and CRM-based email marketing.
• A strong understanding of brand and messaging consistency across print, digital and campaign materials, with the ability to guide and review the work of others.
• Comfort with new technologies and digital tools, with a commitment to staying current.
• Familiarity with the agriculture, food, or non-profit sectors is an asset.

Additional details

💰️ $81,000 - $110,000

📍 Full-time, hybrid (Langley, BC). Occasional travel, overtime or evening work may be required during campaign launches or events.

About Smart, Savvy + Associates

Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.