Company Overview

Shriners Children’s is an organization that respects, supports, and values each other. Named as the 2025 best mid-sized employer by Forbes, we are engaged in providing excellence in patient care, embracing multi-disciplinary education, and research with global impact. We foster a learning environment that values evidenced based practice, experience, innovation, and critical thinking. Our compassion, integrity, accountability, and resilience define us as leaders in pediatric specialty care for our children and their families.

All employees are eligible for medical coverage on their first day! In addition, upon hire all employees are eligible for a 403(b) and Roth 403 (b) Retirement Saving Plan with matching contributions of up to 6% after one year of service. Employees in a FT or PT status (40+ hours per pay period) will also be eligible for paid time off, life insurance, short term and long-term disability and the Flexible Spending Account (FSA) plans and a Health Savings Account (HSA) if a High Deductible Health Plan (HDHP) is elected. Additional benefits available to FT and PT employees include tuition reimbursement, home & auto, hospitalization, critical illness, pet insurance and much more! Coverage is available to employees and their qualified dependents in accordance with the plans. Benefits may vary based on state law.

Job Overview

The Sr. Digital Marketing Specialist will work closely with the Digital Marketing Director, Web Projects Manager, and Web Content Coordinator to support and execute digital marketing strategies and campaigns across multiple digital properties. These include platforms like Salesforce, Sitecore, WordPress, BrightEdge, Gather Content, Centralpoint, .NET, iOS, and Android applications. This role is vital in supporting philanthropic campaigns, patient acquisition, healthcare provider education, and Shriners International member recruitment through our digital channels.

We seek a collaborative, creative, and detail-oriented individual with excellent communication, grammatical, and proofreading skills and the technical ability to support our digital experience platforms. Experience with content management systems, automation tools, analytics, data management platforms, and web marketing tools is required.

This hybrid remote position requires periodic attendance at department meetings, collaborative project meetings, and onsite events as assigned.

Responsibilities

Work closely with stakeholders to align digital marketing strategies with business objectives.
Act as a liaison between the marketing department and other internal teams, ensuring clear and effective communication.
Collaborate with external vendors and agencies to execute digital marketing initiatives.
Provide training and support to junior team members and other staff as needed.
Manage and support content development for various digital platforms, including websites, social media, email campaigns, and blogs.
Ensure content adheres to accuracy, style guidelines, and SEO best practices; make necessary copy edits.
Support content creation utilizing the Adobe Creative Suite.
Assist in developing and updating web pages using various CMS tools.
Support the creation of landing pages and personalization components to enhance digital advertising campaigns.
Plan, execute, and optimize digital advertising campaigns across platforms such as Google Ads, social media, and display networks.
Monitor and analyze campaign performance, making data-driven decisions to improve results.
Support the implementation of digital marketing campaigns and cloud-based applications used to achieve various marketing objectives.
Manage and support digital marketing projects and campaigns from concept through implementation.
Oversee the planning, execution, and delivery of digital marketing projects, ensuring they are completed on time and within budget.
Report project timelines, benchmarks and performance to key stakeholders.
Integrate various digital marketing applications to streamline workflows and enhance campaign effectiveness.
Collaborate with IT and development teams to implement and maintain integrations.
Troubleshoot and resolve any issues related to application integrations.
Track, analyze, and report on key performance indicators (KPIs) and metrics to assess the effectiveness of digital marketing efforts.
Report on campaign performance and support data management practices.
Use data and insights to identify areas for improvement and inform future strategies.
Present findings and recommendations to senior management and stakeholders.
Collaborate with Social Media Project Manager to develop and execute social media strategies to increase brand awareness, engagement, and conversions.
Monitor campaign and project performance and adapt strategies accordingly.
Design and support the execution of email marketing campaigns to nurture leads and drive customer engagement.
Identify audience segmentation and personalize content to enhance relevance and effectiveness.
Analyze email performance and optimize for higher open and click-through rates.
Work with Web Project Manager to identify areas of improvement to enhance user experience, improving conversion metrics.
Oversee website content development and special projects.
Coordinate with web developers to implement new features and functionalities.

This is not an all-inclusive list of this job’s responsibilities. The incumbent may be required to perform other related duties and participate in special projects as assigned.

Qualifications

Minimum

5 years of experience in digital marketing
Knowledge of CMS platforms, HTML and CSS
Experience with Google Analytics and Google Search Console
Bachelor’s Degree, or equivalent work experience

Preferred

Experience with email marketing
Sitecore and/or WordPress CMS
Salesforce Marketing Cloud
Qualtrics, Formstack, and Jotform
Webhooks and Zapier
Google Analytics, Tag Manager, and Search Console
SEO Optimization Tools (BrightEdge preferred)
Adobe Creative Suite (Photoshop, Illustrator and Premier)

Qualifications

Experience with content management systems, automation tools, analytics, data management platforms, and web marketing tools is required
5 years of experience in digital marketing
Knowledge of CMS platforms, HTML and CSS
Experience with Google Analytics and Google Search Console
Bachelor’s Degree, or equivalent work experience

Benefits

All employees are eligible for medical coverage on their first day!
In addition, upon hire all employees are eligible for a 403(b) and Roth 403 (b) Retirement Saving Plan with matching contributions of up to 6% after one year of service
Employees in a FT or PT status (40+ hours per pay period) will also be eligible for paid time off, life insurance, short term and long-term disability and the Flexible Spending Account (FSA) plans and a Health Savings Account (HSA) if a High Deductible Health Plan (HDHP) is elected
Additional benefits available to FT and PT employees include tuition reimbursement, home & auto, hospitalization, critical illness, pet insurance and much more!
Coverage is available to employees and their qualified dependents in accordance with the plans
Benefits may vary based on state law

Responsibilities

Digital Marketing Specialist will work closely with the Digital Marketing Director, Web Projects Manager, and Web Content Coordinator to support and execute digital marketing strategies and campaigns across multiple digital properties
These include platforms like Salesforce, Sitecore, WordPress, BrightEdge, Gather Content, Centralpoint, .NET, iOS, and Android applications
We seek a collaborative, creative, and detail-oriented individual with excellent communication, grammatical, and proofreading skills and the technical ability to support our digital experience platforms
This hybrid remote position requires periodic attendance at department meetings, collaborative project meetings, and onsite events as assigned
Work closely with stakeholders to align digital marketing strategies with business objectives
Act as a liaison between the marketing department and other internal teams, ensuring clear and effective communication
Collaborate with external vendors and agencies to execute digital marketing initiatives
Provide training and support to junior team members and other staff as needed
Manage and support content development for various digital platforms, including websites, social media, email campaigns, and blogs
Ensure content adheres to accuracy, style guidelines, and SEO best practices; make necessary copy edits
Support content creation utilizing the Adobe Creative Suite
Assist in developing and updating web pages using various CMS tools
Support the creation of landing pages and personalization components to enhance digital advertising campaigns
Plan, execute, and optimize digital advertising campaigns across platforms such as Google Ads, social media, and display networks
Monitor and analyze campaign performance, making data-driven decisions to improve results
Support the implementation of digital marketing campaigns and cloud-based applications used to achieve various marketing objectives
Manage and support digital marketing projects and campaigns from concept through implementation
Oversee the planning, execution, and delivery of digital marketing projects, ensuring they are completed on time and within budget
Report project timelines, benchmarks and performance to key stakeholders
Integrate various digital marketing applications to streamline workflows and enhance campaign effectiveness
Collaborate with IT and development teams to implement and maintain integrations
Troubleshoot and resolve any issues related to application integrations
Track, analyze, and report on key performance indicators (KPIs) and metrics to assess the effectiveness of digital marketing efforts
Report on campaign performance and support data management practices
Use data and insights to identify areas for improvement and inform future strategies
Present findings and recommendations to senior management and stakeholders
Collaborate with Social Media Project Manager to develop and execute social media strategies to increase brand awareness, engagement, and conversions
Monitor campaign and project performance and adapt strategies accordingly
Design and support the execution of email marketing campaigns to nurture leads and drive customer engagement
Identify audience segmentation and personalize content to enhance relevance and effectiveness
Analyze email performance and optimize for higher open and click-through rates
Work with Web Project Manager to identify areas of improvement to enhance user experience, improving conversion metrics
Oversee website content development and special projects
Coordinate with web developers to implement new features and functionalities
The incumbent may be required to perform other related duties and participate in special projects as assigned

Senior Digital Marketing Specialist

Job Type