Digital Marketing Manager

Shenandoah University’s Office of Marketing and Communications

is accepting applications for a Digital Marketing Manager. This is

a full-time benefited position located on our main campus in

Winchester, Virginia.

The Digital Marketing Manager creates and maintains a strong

presence for Shenandoah University across multiple online

platforms. Duties revolve around implementing best practices and

utilizing the university’s main social media accounts and website

to communicate key messaging points. In addition, this role

recommends and executes strategic social and advertising strategy

and manages both organic and paid digital campaigns, and has the

curiosity to know and interact with the broad culture of Shenandoah

and reflect it strongly across our digital channels. Additionally,

this role has a reporting line that connects to internal student

communications channels, including campus email, internal social

media accounts, and promotion of student life events.

This position requires an analytical, tech-savvy professional with

knowledge of digital analytics (data collection, reporting, and

goal setting), strong writing and editing skills, and an eye for

multiple audience-tailored visual and message selection, and a love

for connecting business needs with creative execution. The

communications created by this position will be crafted for a

variety of audiences — both internal to Shenandoah and external —

including prospective students and families, current students,

alumni, faculty, staff, and community members.

The digital marketing manager works collaboratively with team

members of the Office of Marketing and Communications (OMC), who

steward the overall brand and reputation of Shenandoah University.

Additionally, this role supervises the student communications and

marketing coordinator to ensure OMC supports the initiatives of the

Division of Student Affairs. The role also meets with and forms

strong working relationships with external stakeholders across a

variety of Academic and staff departments to ensure they are

capturing the brand experience, voice, and feel of Shenandoah

University authentically.

The digital marketing manager is responsible for the execution and

management of all paid digital campaigns. This includes providing

strategic input on campaign deliverables such as targeting

strategy, ad assets, landing page experience, and audience

journey.

Goals in this position are to collaborate strongly to increase

social media engagement, web traffic, and customer engagement

metrics aligned with broader marketing strategies that maximize

student recruitment initiatives the furthering the mission of the

institution.

Required Skills

Responsibilities

• Manages the university’s active main social media accounts

(Facebook, X, LinkedIn, Instagram, YouTube, and TikTok) to promote

our messages seven days a week and oversees content calendar

creation in collaboration with other team members and students

• Assemble engaging text, images, and video content for social

media posts to ensure all channels have fresh and distinctive

content

• Create social media posts to generate buzz around stories,

programs, and visual content; facilitates conversations and

responds in a timely manner to questions, comments, and

messages

• Use analytics tools to provide regular reports and inform

future decisions and goals

• Develop an optimal posting schedule for social media,

considering web traffic and engagement metrics

• Works with the director of marketing operations, admissions,

and school liaisons on paid digital ad campaigns; outlines and

monitors budgets

• Design captivating and worthy visuals for paid campaigns in

collaboration with visual designers

• Write satisfactory copy that aligns with the goals of ad

campaigns

• Proof all paid media before campaigns go live
• Maintain awareness of all paid campaigns; provide

recommendations to liaisons as to how to change/update their

media

• Researches audience preferences and discovers current trends,

monitors industry changes, and makes recommendations; stays up to

date with changes to all social, digital, and online platforms

Management

• Supervises the Student Communications

and Marketing Coordinator staff position to ensure OMC supports the

initiatives of the Division of Student Affairs with marketing,

messaging, and graphic needs; provides support for Student Life

social media accounts (Facebook, Instagram, and TikTok)

Required Experience

Requirements

• Bachelor’s degree in marketing, communications, data analytics,

or related field

• 1-3 years of digital marketing and online advertising

experience

• 1-3 years of experience managing social media accounts for a

college or university, business or organization

• Excellent verbal, written, and presentation skills
• Ability to multitask and perform under tight deadlines
• Working knowledge of photography and videography
• Know-how to create, curate, and deliver creative content (text,

images, and video)

• Strong attention to detail; able to act quickly and

proactively, and adapt swiftly to changes in direction

• Knowledge of Meta Business Suite and Adobe Creative Suit,e

including Photoshop, Premiere Pro, Lightroom, Illustrator, and

InDesign

• Required experience developing and reporting on digital

campaigns — paid and organic; knowledge of Google Analytics and

data visualization tools

• Must be able to work nontraditional hours and weekends as

needed to cover events and manage inclement weather communications

or assist with emergency messaging on social media

• Partial remote (hybrid) work option may be available after

introductory probation period

How to Apply

The complete application will include a cover letter, resume, and

contact information for three professional references. Applications

will be reviewed immediately and will continue until a qualified

candidate is selected.

Shenandoah University is committed to enriching its educational

experience and culture through its faculty, administration, and

staff diversity. All candidates are strongly encouraged to include

a statement in their cover letters addressing how they can

contribute to that commitment.

• *Note: A pre-employment background check will be required, and a

satisfactory driving record may be required as a condition of

hire.

Shenandoah University values individuals and communities' unique

and diverse perspectives locally and globally. It seeks to foster

mutual understanding in an inviting community where individuals are

welcome and respected. The university does not discriminate on the

basis of race, color, religion, sex, pregnancy, sexual orientation,

gender identity, national origin, age, physical or mental

disability, genetic information, veteran status, or on any other

basis protected under applicable law.

Salary Type

Not Applicable

Qualifications

• This position requires an analytical, tech-savvy professional with
• knowledge of digital analytics (data collection, reporting, and
• goal setting), strong writing and editing skills, and an eye for
• for connecting business needs with creative execution
• collaboration with visual designers
• Bachelor’s degree in marketing, communications, data analytics,
• 1-3 years of digital marketing and online advertising
• 1-3 years of experience managing social media accounts for a
• college or university, business or organization
• Excellent verbal, written, and presentation skills
• Ability to multitask and perform under tight deadlines
• Working knowledge of photography and videography
• Strong attention to detail; able to act quickly and
• proactively, and adapt swiftly to changes in direction
• Knowledge of Meta Business Suite and Adobe Creative Suit,e
• including Photoshop, Premiere Pro, Lightroom, Illustrator, and
• InDesign
• Required experience developing and reporting on digital
• campaigns — paid and organic; knowledge of Google Analytics and
• data visualization tools
• *Note: A pre-employment background check will be required, and a
• satisfactory driving record may be required as a condition of
• mutual understanding in an inviting community where individuals are

Benefits

• Proof all paid media before campaigns go live
• Maintain awareness of all paid campaigns; provide

Responsibilities

• The Digital Marketing Manager creates and maintains a strong
• Duties revolve around implementing best practices and
• utilizing the university’s main social media accounts and website
• to communicate key messaging points
• recommends and executes strategic social and advertising strategy
• and manages both organic and paid digital campaigns, and has the
• curiosity to know and interact with the broad culture of Shenandoah
• this role has a reporting line that connects to internal student
• media accounts, and promotion of student life events
• multiple audience-tailored visual and message selection, and a love
• communications created by this position will be crafted for a
• variety of audiences — both internal to Shenandoah and external —
• including prospective students and families, current students,
• alumni, faculty, staff, and community members
• The digital marketing manager works collaboratively with team
• steward the overall brand and reputation of Shenandoah University
• Additionally, this role supervises the student communications and
• marketing coordinator to ensure OMC supports the initiatives of the
• The role also meets with and forms
• strong working relationships with external stakeholders across a
• variety of Academic and staff departments to ensure they are
• capturing the brand experience, voice, and feel of Shenandoah
• The digital marketing manager is responsible for the execution and
• management of all paid digital campaigns
• strategic input on campaign deliverables such as targeting
• strategy, ad assets, landing page experience, and audience
• Goals in this position are to collaborate strongly to increase
• social media engagement, web traffic, and customer engagement
• metrics aligned with broader marketing strategies that maximize
• student recruitment initiatives the furthering the mission of the
• Manages the university’s active main social media accounts
• (Facebook, X, LinkedIn, Instagram, YouTube, and TikTok) to promote
• our messages seven days a week and oversees content calendar
• creation in collaboration with other team members and students
• Assemble engaging text, images, and video content for social
• media posts to ensure all channels have fresh and distinctive
• Create social media posts to generate buzz around stories,
• programs, and visual content; facilitates conversations and
• responds in a timely manner to questions, comments, and
• Use analytics tools to provide regular reports and inform
• Develop an optimal posting schedule for social media,
• considering web traffic and engagement metrics
• Works with the director of marketing operations, admissions,
• and school liaisons on paid digital ad campaigns; outlines and
• Design captivating and worthy visuals for paid campaigns in
• Write satisfactory copy that aligns with the goals of ad
• recommendations to liaisons as to how to change/update their
• Researches audience preferences and discovers current trends,
• monitors industry changes, and makes recommendations; stays up to
• date with changes to all social, digital, and online platforms
• Supervises the Student Communications
• and Marketing Coordinator staff position to ensure OMC supports the
• initiatives of the Division of Student Affairs with marketing,
• messaging, and graphic needs; provides support for Student Life
• social media accounts (Facebook, Instagram, and TikTok)
• Know-how to create, curate, and deliver creative content (text,
• Must be able to work nontraditional hours and weekends as
• needed to cover events and manage inclement weather communications
• or assist with emergency messaging on social media