As a Performance Marketing Manager specializing in Conversion Rate Optimization (CRO), you'll drive digital growth by enhancing the online customer experience through data-driven experimentation. You'll leverage analytics to identify optimization opportunities, execute A/B testing strategies, and collaborate with cross-functional teams to improve conversion rates across digital products and platforms.

About the role

Plan, execute, and analyze A/B tests, multivariate tests, and other experiments aimed at improving conversion rates across digital touchpoints
Utilize data-driven insights to identify conversion barriers and opportunities for enhancing the customer journey
Collaborate closely with cross-functional teams including design, development, and marketing to integrate CRO best practices into overall digital strategies
Monitor and report on key performance indicators (KPIs) related to conversion rates and user behavior
Provide actionable recommendations and regular updates to stakeholders on optimization initiatives and results
Manage CRO tools and technologies, ensuring they are effectively utilized to support testing and optimization efforts
Stay informed on industry trends, emerging technologies, and best practices in conversion optimization

About you

Minimum Qualifications

3+ years of experience in conversion rate optimization (CRO) or performance marketing roles
Bachelor's degree in marketing, design, technology, or a related field
Demonstrated success in optimizing lead generation across multiple digital channels
Proficiency in analyzing both quantitative and qualitative data to generate actionable insights
Hands-on experience with web analytics tools and CRO platforms

Preferred Qualifications

Experience with user research methodologies and customer journey mapping
Knowledge of UX/UI design principles and their impact on conversion
Familiarity with HTML, CSS, and JavaScript
Experience in the financial services or fintech industry
Certification in Google Analytics, Optimizely, or related platforms

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Rocket Mortgage® was founded in 1985. Today, we’re a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We’re known as experts in the mortgage industry, but we’re also innovators – we strive to create the best experiences for our clients from beginning to end. And we’re not your typical employer. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at Careers@myrocketcareer.com.

Qualifications

3+ years of experience in conversion rate optimization (CRO) or performance marketing roles
Bachelor's degree in marketing, design, technology, or a related field
Demonstrated success in optimizing lead generation across multiple digital channels
Proficiency in analyzing both quantitative and qualitative data to generate actionable insights
Hands-on experience with web analytics tools and CRO platforms

Benefits

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too!
We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life
We are proud to offer eligible team members perks and health benefits that will help you have peace of mind

Responsibilities

As a Performance Marketing Manager specializing in Conversion Rate Optimization (CRO), you'll drive digital growth by enhancing the online customer experience through data-driven experimentation
You'll leverage analytics to identify optimization opportunities, execute A/B testing strategies, and collaborate with cross-functional teams to improve conversion rates across digital products and platforms
Plan, execute, and analyze A/B tests, multivariate tests, and other experiments aimed at improving conversion rates across digital touchpoints
Utilize data-driven insights to identify conversion barriers and opportunities for enhancing the customer journey
Collaborate closely with cross-functional teams including design, development, and marketing to integrate CRO best practices into overall digital strategies
Monitor and report on key performance indicators (KPIs) related to conversion rates and user behavior
Provide actionable recommendations and regular updates to stakeholders on optimization initiatives and results
Manage CRO tools and technologies, ensuring they are effectively utilized to support testing and optimization efforts
Stay informed on industry trends, emerging technologies, and best practices in conversion optimization

Performance Marketing Manager, Conversion Rate Optimization

Job Type