SEO Specialist

SEO Strategy Lead – Digital Growth & Optimization📍 Location: Metro Detroit, Michigan 💼 Type: Full-Time💰 Salary Range: $67,000 – $84,000About the RoleA fast-growing digital organization is seeking a results-driven SEO Strategy Lead to take ownership of organic search performance across a portfolio of marketing websites. This role is ideal for a strategic thinker who thrives on data, collaboration, and staying ahead of search engine trends.You’ll work cross-functionally with content, web, and media teams to shape and execute a unified SEO strategy that drives visibility, engagement, and conversion. If you’re passionate about search, love solving complex problems, and want to make a measurable impact, we want to hear from you.What You’ll DoDesign and implement comprehensive SEO strategies aligned with business goalsCollaborate with internal teams and external partners to optimize site structure, content, and performanceLead keyword research, content planning, and technical auditsMonitor and report on SEO KPIs including traffic, rankings, and conversionsStay current on algorithm updates and industry trends to maintain a competitive edgeGuide and mentor junior SEO team membersPartner with paid and social media teams to ensure integrated digital campaignsWhat You Bring5+ years of hands-on SEO experience, ideally in a fast-paced or enterprise environmentStrong command of SEO tools (e.g., Google Search Console, GA4, BrightEdge, Moz)Working knowledge of HTML, CSS, and JavaScriptAdvanced Excel skills and comfort working with large datasetsAbility to translate data into actionable insights and communicate them clearlyExperience collaborating with cross-functional teams and external vendorsBonus: SEO certifications or agency backgroundOpportunity to lead SEO strategy for a high-impact digital brandCollaborative, inclusive culture that values innovation and initiativeCompetitive salary and benefits packageRoom for growth and leadership