Email Marketing Specialist

We are looking for an experienced Email Marketing Specialist to join our team in Atlanta, Georgia. In this long-term contract position, you will play a vital role in creating and managing impactful email campaigns that drive engagement and deliver measurable results. If you are passionate about leveraging email marketing strategies and possess strong expertise in Salesforce Marketing Cloud, we encourage you to apply.Responsibilities:• Develop and execute lifecycle email campaigns, ensuring optimal delivery, mobile responsiveness, and accessibility.• Design and implement segmentation strategies, suppression lists, and deployment schedules to target specific audiences effectively.• Monitor and maintain email list health, including domain authentication and compliance with industry standards.• Conduct thorough quality assurance checks to ensure accuracy and functionality across email campaigns.• Manage templates, integrations, and platform configurations within Salesforce Marketing Cloud.• Collaborate with internal teams to align email marketing efforts with broader organizational goals.• Analyze campaign performance metrics and provide actionable insights to improve future strategies.• Stay updated on email marketing trends and best practices to enhance campaign effectiveness.• Troubleshoot and resolve technical issues related to email platform functionality.