Email Marketing Manager

Robert Half

We’re looking for a highly creative and strategic Email Marketing Manager to lead the development and execution of compelling email campaigns that engage, inform, and convert. This role is ideal for someone who thrives at the intersection of storytelling, design, and digital strategy, and who understands how to craft content that resonates with diverse audiences.Key ResponsibilitiesContent Strategy & CreationDevelop and manage the editorial calendar for email campaigns, ensuring alignment with brand voice, seasonal trends, and marketing goals.Write and edit engaging email copy that drives action and reflects our brand personality.Collaborate with design teams to produce visually appealing email templates and assets.Campaign ManagementOwn the end-to-end process of email campaign execution—from concept to deployment.Segment audiences and personalize content to improve engagement and conversion rates.Monitor campaign performance metrics (open rates, click-through rates, conversions) and use insights to refine content and strategy.Conduct A/B testing on subject lines, content, and design elements to continuously improve results.Stay current on email marketing trends, tools, and best practices.

Qualifications

Benefits

Responsibilities

  • This role is ideal for someone who thrives at the intersection of storytelling, design, and digital strategy, and who understands how to craft content that resonates with diverse audiences
  • Key ResponsibilitiesContent Strategy & CreationDevelop and manage the editorial calendar for email campaigns, ensuring alignment with brand voice, seasonal trends, and marketing goals
  • Write and edit engaging email copy that drives action and reflects our brand personality
  • Collaborate with design teams to produce visually appealing email templates and assets
  • Campaign ManagementOwn the end-to-end process of email campaign execution—from concept to deployment
  • Segment audiences and personalize content to improve engagement and conversion rates
  • Monitor campaign performance metrics (open rates, click-through rates, conversions) and use insights to refine content and strategy
  • Conduct A/B testing on subject lines, content, and design elements to continuously improve results

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