Digital Marketing Specialist

About Us

We’re an innovative Birmingham-based manufacturing company at the forefront of oxygen-separation technology. Our cutting-edge systems serve critical needs across multiple industries, from healthcare to industrial applications. As we continue to grow, we’re looking for a creative, social, and self-driven individual to join our team as a Digital Marketing Specialist.

Job Overview

As our Digital Marketing Specialist, you will be the voice and visual storyteller of our brands. This is a dynamic role for a creative professional who thrives on crafting engaging content, driving brand visibility, and bringing our innovative technology to life through various digital platforms. You will take charge of creating and managing content for our website, social media channels, trade shows, and marketing campaigns, ensuring consistency and creativity across all mediums.

Key Responsibilities

• Content Creation: Design and produce high-quality brochures, promotional materials, and device photography.
• Social Media Management: Develop and manage content calendars, post regularly on social media platforms, and engage with our audience to build brand awareness.
• Marketing Campaigns: Plan and execute marketing promotions, product launches, and ad campaigns.
• Trade Show Coverage: Post live updates, photos, and videos from industry trade shows, highlighting products, interviews, and company events.
• Website Management: Maintain and enhance the company’s website aesthetics, ensuring it reflects the brand and showcases our products effectively.
• Collaboration: Work closely with the leadership team to align content with the company’s goals and vision.
• Self-Driven Projects: Take high-level guidance and transform it into polished presentations and marketing materials with minimal oversight.
• Deadline Management: Deliver content on time and manage multiple projects with varying timelines.

Ideal Candidate

• Energetic & Outgoing: Comfortable engaging with diverse audiences and representing the company at trade shows or events.
• Creative & Social: Skilled in storytelling, visual content creation, and engaging digital communication.
• Tech-Savvy: Proficient in marketing and digital media tools, including:
• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Canva, or other graphic design platforms
• Social media management tools (e.g., Hootsuite, Buffer)
• Marketing Know-How: Experience in creating successful marketing strategies and campaigns.
• Independent & Self-Starter: Highly organized, able to work autonomously, and turn basic instructions into impactful presentations.
• Adaptable & Versatile: Comfortable juggling multiple projects and quickly adapting to feedback.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field (preferred but not required).
• Proven experience in content creation, social media management, or digital marketing.
• A strong portfolio showcasing creative work.
• Exceptional communication and time-management skills.
• US driver’s license
• Travel required both domestic and international

What We Offer

• Competitive pay (negotiable based on experience).
• Flexible work environment with opportunities for growth.
• The chance to be part of a leading-edge technology company.
• A creative and collaborative atmosphere where your ideas are valued.
• Career advancement opportunities
• Opportunity to travel (International, Domestic as needed)
• Health, Dental and Vision plans
• Matching 401K plan
• Long term Disability
• PTO

Job Type: Full-time

Pay: $47,000.00 - $52,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience

• Content creation, social media: 3 years (Required)

Ability to Commute

• Birmingham, AL 35217 (Required)

Ability to Relocate

• Birmingham, AL 35217: Relocate before starting work (Preferred)

Work Location: In person