Job Description

NBC Sports is seeking an Email Marketing Specialist to join the CRM team. In this role, you will work closely with cross-functional partners to execute campaigns, develop actionable insights, and optimize CRM efforts to drive engagement and fandom.

Responsibilities

Manage the end-to-end email production process through successful conceptualizing, coding, editing, QA, and deployment
Manage the approvals process and route previews to internal stakeholders and implement all revisions
Coordinate newsletter content, schedules and deployments across multiple brands
Monitor daily sends and troubleshoot technical issues related to coding, segmentation, rendering, and deployment
Assist in developing comprehensive reports detailing all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out, and segmentation analysis
Work closely with creative project management and internal stakeholders to track and ensure assets and feedback are delivered on time
Identify email linking strategies to optimize the user experience
Summarize results of email campaigns, identify trends, and provide strategic recommendations to drive future optimization opportunities
Expert user of email service provider and customer data platform to create email automations and journeys, set up A/B tests, and build customer segments
Ensure that marketing materials comply with all brand and style guidelines
Assist in developing marketing plans to grow database
Support the Sr. Manager, Email Marketing with all projects related to this position

Qualifications

Benefits

Responsibilities

In this role, you will work closely with cross-functional partners to execute campaigns, develop actionable insights, and optimize CRM efforts to drive engagement and fandom
Manage the end-to-end email production process through successful conceptualizing, coding, editing, QA, and deployment
Manage the approvals process and route previews to internal stakeholders and implement all revisions
Coordinate newsletter content, schedules and deployments across multiple brands
Monitor daily sends and troubleshoot technical issues related to coding, segmentation, rendering, and deployment
Assist in developing comprehensive reports detailing all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out, and segmentation analysis
Work closely with creative project management and internal stakeholders to track and ensure assets and feedback are delivered on time
Identify email linking strategies to optimize the user experience
Summarize results of email campaigns, identify trends, and provide strategic recommendations to drive future optimization opportunities
Expert user of email service provider and customer data platform to create email automations and journeys, set up A/B tests, and build customer segments
Ensure that marketing materials comply with all brand and style guidelines
Assist in developing marketing plans to grow database
Support the Sr

Email Marketing Specialist - NBC Sports

Job Type