National Kidney Foundation

WHO WE ARE

The National Kidney Foundation is revolutionizing the fight to save lives by eliminating preventable kidney disease, accelerating innovation for the dignity of the patient experience, and dismantling structural inequities in kidney care, dialysis, and transplantation.

WHAT WE BELIEVE IN

NKF’s Mission is what we do, our Values are how we do it.

·? ? ? ?Accountability- Earn and Keep Trust

·? ? ? ?Collaboration-Work as a team

·? ? ? ?Communication- Empower with information

·? ? ? ?Community-Build stronger community

·? ? ? ?Compassion- Lead with care and respect

·? ? ? ?Impact-Focus on the mission

WHAT YOU’LL DO

We're looking for a Conversion Rate Optimization (CRO) Manager with a strong foundation in design, UX, and performance marketing to join our growth team. This is a hybrid creative-analytical role focused on optimizing the full funnel experience—from ad creative to landing page performance—for paid media campaigns.

As our CRO Manager, you'll collaborate closely with paid media, creative, and web teams to design, test, and iterate ad creatives and landing pages that drive measurable performance improvements. You’ll serve as a strategic partner to creative, a performance advocate with web, and a trusted CRO expert within the digital marketing team.

Partner with the paid media team to develop high-converting ad creatives for Meta, Google, StackAdapt, and other platforms.
Apply performance-driven copywriting and visual principles tailored to audience segmentation and funnel stages.
Lead testing for creative variables (imagery, copy, CTA, format) to uncover what resonates most with target audiences.
Design or direct the design of high-performing landing pages with a strong UX and conversion focus.

Collaborate with the web team to execute experiments and implement UX improvements based on test results.

Ensure alignment between ad messaging and landing page experience to reduce bounce rates and improve conversion.
Develop and execute A/B and multivariate tests across both ad creative and landing pages—from hypothesis to rollout.
Own the testing roadmap and prioritize experiments based on business impact, audience size, and potential conversion lift.
Use tools such as Google Optimize, VWO, Meta Ads Manager, and Google Analytics to set up, track, and analyze experiments.
Synthesize data into clear, actionable insights and regularly present performance reports to stakeholders.
Create testing documentation that captures hypotheses, variations, results, and learnings to inform future strategies.
Build a scalable and repeatable CRO process within the growth team, ensuring best practices are followed across creative and UX.
Stay on top of industry trends in ad testing, user behavior, and conversion science to bring new ideas and methodologies to the team.
Work cross-functionally to ensure cross-functional alignment for rapid testing.
Act as a liaison between the paid media, creative, and web teams—ensuring shared understanding of goals, timelines, and performance feedback loops.
Translate data insights into design direction and messaging strategy.
Champion user-centric design while balancing brand and performance objectives.

WHAT YOU’LL POSSESS

3–5+ years of experience in CRO, performance marketing, or UX/UI with a strong testing and analytics focus.
Experience optimizing both ad creatives and landing pages through structured experimentation.
Proficiency in A/B and multivariate testing tools.
Strong data literacy and ability to distill complex performance data into clear, actionable recommendations.
Comfortable working in Figma to guide or contribute to visual design or be willing to learn.
Detail-oriented, user-obsessed, and highly collaborative

Competencies

Accountability-Holds team member(s) accountable, setting standards and ensuring compliance with strategic objectives.
Collaboration-Fosters a collaborative team environment where all members are encouraged to contribute across all levels. Facilitates communication across departments and works with cross-functional teams to drive performance and innovation.
Cultural Humility-Fosters a team environment that values humility, continuous learning, and respect for diverse cultures. Ensures team members are equipped to interact with individuals from varied backgrounds with sensitivity.
Data-Driven Decision Making & Results Orientation-Analyzes team and project data to drive performance and improve outcomes. Drives team performance, ensuring alignment with NKF’s strategic objectives.
Diversity, Equity and Inclusion For All (DEI 4A)-Leads teams to create an inclusive environment that promotes diversity, equity, and inclusion in all areas of the workplace experience. Ensures that the team’s programs and services provide equitable opportunities for all.
Financial Acumen-Oversees budgets and identifies funding opportunities to align with revenue goals.
Operational Excellence-Implements process improvements across teams, driving productivity gains.
Patient and Community-Centered Focus-Leads teams and executes on implementation of programs and initiatives that address the needs of underserved populations. Ensures that patient, donor, and caregiver needs are central to all decision-making processes, while fostering team accountability for community-focused outcomes.
Resource Stewardship-Allocates resources to maximize team efficiency and effectiveness.
Stakeholder Engagement-Manages and strengthens stakeholder relationships, driving local and regional initiatives.
Change Leadership-Inspires, guides, and empowers teams, setting the direction through transformations.
People Leadership-Guides, develops, and supports team member(s) to achieve high performance, fostering an inclusive and engaging work environment. Empowers with information and builds trust through compassionate leadership.

EQUAL EMPLOYMENT OPPORTUNITY

Equal opportunity employer-vets/disabled. NKF is a merit-based employer.

WORKING CONDITIONS, EQUIPMENT USED AND SPECIAL INFORMATION

Must have unimpeachable integrity and trustworthiness while possessing a high degree of tact, discretion and professionalism. Verbal and written communication skills will be used daily. Maintain effectiveness under pressure. Competency in use of a multiple-line telephone, personal computer, fax machine, photocopier and other standard office equipment. Ability to lift and transport event supplies and equipment weighing up to 25 lbs. Flexible to work evenings and weekends as needed. Available for overnight business travel. Must have a valid driver’s license.

DISCLAIMER

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be considered an exhaustive list of all responsibilities, duties and skills required.

Equal employment opportunity, including veterans and individuals with disabilities.

PI276023316

Qualifications

3–5+ years of experience in CRO, performance marketing, or UX/UI with a strong testing and analytics focus
Experience optimizing both ad creatives and landing pages through structured experimentation
Proficiency in A/B and multivariate testing tools
Strong data literacy and ability to distill complex performance data into clear, actionable recommendations
Comfortable working in Figma to guide or contribute to visual design or be willing to learn
Detail-oriented, user-obsessed, and highly collaborative
Accountability-Holds team member(s) accountable, setting standards and ensuring compliance with strategic objectives
Must have unimpeachable integrity and trustworthiness while possessing a high degree of tact, discretion and professionalism
Verbal and written communication skills will be used daily
Maintain effectiveness under pressure
Competency in use of a multiple-line telephone, personal computer, fax machine, photocopier and other standard office equipment
Ability to lift and transport event supplies and equipment weighing up to 25 lbs
Flexible to work evenings and weekends as needed
Must have a valid driver’s license

Benefits

Available for overnight business travel

Responsibilities

Accountability- Earn and Keep Trust
Collaboration-Work as a team
Communication- Empower with information
This is a hybrid creative-analytical role focused on optimizing the full funnel experience—from ad creative to landing page performance—for paid media campaigns
As our CRO Manager, you'll collaborate closely with paid media, creative, and web teams to design, test, and iterate ad creatives and landing pages that drive measurable performance improvements
You’ll serve as a strategic partner to creative, a performance advocate with web, and a trusted CRO expert within the digital marketing team
Partner with the paid media team to develop high-converting ad creatives for Meta, Google, StackAdapt, and other platforms
Apply performance-driven copywriting and visual principles tailored to audience segmentation and funnel stages
Lead testing for creative variables (imagery, copy, CTA, format) to uncover what resonates most with target audiences
Design or direct the design of high-performing landing pages with a strong UX and conversion focus
Collaborate with the web team to execute experiments and implement UX improvements based on test results
Ensure alignment between ad messaging and landing page experience to reduce bounce rates and improve conversion
Develop and execute A/B and multivariate tests across both ad creative and landing pages—from hypothesis to rollout
Own the testing roadmap and prioritize experiments based on business impact, audience size, and potential conversion lift
Use tools such as Google Optimize, VWO, Meta Ads Manager, and Google Analytics to set up, track, and analyze experiments
Synthesize data into clear, actionable insights and regularly present performance reports to stakeholders
Create testing documentation that captures hypotheses, variations, results, and learnings to inform future strategies
Build a scalable and repeatable CRO process within the growth team, ensuring best practices are followed across creative and UX
Stay on top of industry trends in ad testing, user behavior, and conversion science to bring new ideas and methodologies to the team
Work cross-functionally to ensure cross-functional alignment for rapid testing
Act as a liaison between the paid media, creative, and web teams—ensuring shared understanding of goals, timelines, and performance feedback loops
Translate data insights into design direction and messaging strategy
Champion user-centric design while balancing brand and performance objectives
Collaboration-Fosters a collaborative team environment where all members are encouraged to contribute across all levels
Facilitates communication across departments and works with cross-functional teams to drive performance and innovation
Cultural Humility-Fosters a team environment that values humility, continuous learning, and respect for diverse cultures
Ensures team members are equipped to interact with individuals from varied backgrounds with sensitivity
Data-Driven Decision Making & Results Orientation-Analyzes team and project data to drive performance and improve outcomes
Drives team performance, ensuring alignment with NKF’s strategic objectives
Diversity, Equity and Inclusion For All (DEI 4A)-Leads teams to create an inclusive environment that promotes diversity, equity, and inclusion in all areas of the workplace experience
Ensures that the team’s programs and services provide equitable opportunities for all
Financial Acumen-Oversees budgets and identifies funding opportunities to align with revenue goals
Operational Excellence-Implements process improvements across teams, driving productivity gains
Patient and Community-Centered Focus-Leads teams and executes on implementation of programs and initiatives that address the needs of underserved populations
Ensures that patient, donor, and caregiver needs are central to all decision-making processes, while fostering team accountability for community-focused outcomes
Resource Stewardship-Allocates resources to maximize team efficiency and effectiveness
Stakeholder Engagement-Manages and strengthens stakeholder relationships, driving local and regional initiatives
Change Leadership-Inspires, guides, and empowers teams, setting the direction through transformations
People Leadership-Guides, develops, and supports team member(s) to achieve high performance, fostering an inclusive and engaging work environment
Empowers with information and builds trust through compassionate leadership

Conversion Rate Optimization Manager (100% remote) - Military veterans preferred

Job Type