Local SEO Manager

About Us

We’re a fast-growing group of service companies including:

• Mosquito Squad – pest control services
• Lawn Squad – lawn care and fertilization
• New Age Lights – Christmas and permanent lighting installation

With multiple websites and Google Business Profiles across the Southeast, we are looking for a Local SEO Manager to help us dominate search visibility and drive growth across all our brands.

The Role

The Local SEO Manager will own SEO strategy and execution across a variety of locations and brands. This role is hands-on — you’ll be expected to build strategy, execute campaigns, and measure performance. You’ll also play a critical role in managing the impact of AI-driven changes in Google search and beyond, ensuring our brands remain highly visible as search evolves.

Key Responsibilities

• Lead SEO strategy and execution for Mosquito Squad, Lawn Squad, and New Age Lights.
• Manage and optimize Google Business Profiles for multiple service territories.
• Conduct keyword research and develop content roadmaps to capture local demand.
• Oversee on-page SEO including metadata, internal linking, schema markup, and service/city page optimization.
• Partner with writers to produce localized blogs and seasonal content.
• Build and maintain citations, backlinks, and local directory listings.
• Stay ahead of Google algorithm updates and AI-driven search features (SGE, etc.), adjusting strategy as needed.
• Create and maintain SEO dashboards and performance reports, delivering insights to leadership.
• Continuously improve organic lead flow and conversions.

Qualifications

• 5+ years of proven SEO experience, with a strong focus on local SEO.
• Demonstrated success managing Google Business Profiles and driving measurable growth.
• Solid knowledge of website optimization
• Understanding of technical SEO fundamentals
• Proficiency in SEO tools
• Ability to adapt to AI-driven changes in search and proactively implement new tactics.
• Strong analytical mindset and ability to turn data into actionable recommendations.
• Self-starter who can take high-level business goals and translate them into tactical SEO campaigns.

Compensation & Benefits

• Base salary: $75,000/year
• Performance bonus: Target of $10,000/year based on SEO results and lead growth
• Health, dental, and vision benefits available
• PTO and paid holidays
• Opportunity to grow with a rapidly scaling, multi-brand company

Start Date

• December - January

Check your email! That is how we will reach out to schedule an interview.

Qualifications

• 5+ years of proven SEO experience, with a strong focus on local SEO
• Demonstrated success managing Google Business Profiles and driving measurable growth
• Solid knowledge of website optimization
• Understanding of technical SEO fundamentals
• Proficiency in SEO tools
• Ability to adapt to AI-driven changes in search and proactively implement new tactics
• Strong analytical mindset and ability to turn data into actionable recommendations
• Self-starter who can take high-level business goals and translate them into tactical SEO campaigns

Benefits

• New Age Lights – Christmas and permanent lighting installation
• Compensation & Benefits
• Base salary: $75,000/year
• Performance bonus: Target of $10,000/year based on SEO results and lead growth
• Health, dental, and vision benefits available
• PTO and paid holidays
• Opportunity to grow with a rapidly scaling, multi-brand company

Responsibilities

• Lawn Squad – lawn care and fertilization
• The Local SEO Manager will own SEO strategy and execution across a variety of locations and brands
• This role is hands-on — you’ll be expected to build strategy, execute campaigns, and measure performance
• You’ll also play a critical role in managing the impact of AI-driven changes in Google search and beyond, ensuring our brands remain highly visible as search evolves
• Lead SEO strategy and execution for Mosquito Squad, Lawn Squad, and New Age Lights
• Manage and optimize Google Business Profiles for multiple service territories
• Conduct keyword research and develop content roadmaps to capture local demand
• Oversee on-page SEO including metadata, internal linking, schema markup, and service/city page optimization
• Partner with writers to produce localized blogs and seasonal content
• Build and maintain citations, backlinks, and local directory listings
• Stay ahead of Google algorithm updates and AI-driven search features (SGE, etc.), adjusting strategy as needed
• Create and maintain SEO dashboards and performance reports, delivering insights to leadership
• Continuously improve organic lead flow and conversions