Search Engine Optimization Manager

Job Summary

The SEO Manager oversees the strategy, execution, and optimization of search engine optimization initiatives for clients across a range of industries. This role is responsible for managing technical SEO, on-page and off-page SEO efforts, content strategy, and performance reporting. Additionally, the SEO Manager will lead Conversion Rate Optimization (CRO) and Generative Engine Optimization (GEO) efforts to improve client organic efficiencies in both traditional and AI-powered search environments. The goal for this position and team is to exceed client performance goals through best-in-class SEO and CRO practices.

Responsibilities

• Manages SEO strategy and execution for clients in industries such as B2B SaaS, entertainment, lead generation, services, QSR, and retail
• Conducts keyword research, site audits, and competitor analysis to inform strategic decisions
• Leads technical SEO initiatives including site speed optimization, crawlability, indexation, structured data implementation, and more
• Guides on-page SEO efforts such as optimizing content, title tags, meta descriptions, and internal linking structures
• Develops off-page SEO strategies including backlink acquisition, brand mentions, and influencer outreach
• Designs and implements testing strategies for SEO improvements and conversion rate enhancements using A/B and multivariate testing
• Has a strong perception on the future of the Search Landscape and implements strategies with AI in mind.
• Implements Generative Engine Optimization strategies to improve brand visibility and content inclusion in AI-powered search results like Google's AI Overviews and ChatGPT
• Oversees CRO efforts including user behavior analysis, landing page optimization, CTA refinement, and form performance improvements
• Collaborates with content teams to align SEO goals with editorial and brand direction
• Tracks SEO performance metrics, analyzes data using tools like Google Analytics and Google Search Console, and prepares client-facing reports
• Troubleshoots and resolves technical SEO, GEO and CRO issues in collaboration with development teams
• Develops strong client and vendor relationships focused on achieving business goals through SEO and CRO excellence
• Works daily in platforms such as Google Search Console, Screaming Frog, Ahrefs, SEMrush, Google Analytics, and A/B testing platforms
• Participates in cross-functional team meetings and media strategy discussions
• Key skills:
• Strong verbal and written communication skills
• Team player attitude
• Self-motivated and eager to stay current with evolving SEO and CRO trends

Qualifications

• 4+ years of experience managing SEO strategy and execution
• Bachelor’s Degree or equivalent work experience
• Proficiency with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and A/B testing platforms
• Proven track record of improving organic search rankings, traffic, and conversions
• Strong data analysis skills and proficiency in Excel

Preferences

• Experience with working with B2B SaaS clients, agency experience
• Working knowledge of HTML, CSS, and basic JavaScript
• Familiarity with CMS platforms (e.g., WordPress, Shopify, Drupal)
• Experience with local SEO and mobile optimization best practices
• This position is preferred to be local in the Dallas, TX area, but we are open to considering remote employees. Local and remote employees will be expected to travel for internal or client meetings up to 15% of the time.

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch is an Equal Opportunity Employer.

Qualifications

• Strong verbal and written communication skills
• Team player attitude
• 4+ years of experience managing SEO strategy and execution
• Bachelor’s Degree or equivalent work experience
• Proficiency with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and A/B testing platforms
• Proven track record of improving organic search rankings, traffic, and conversions
• Strong data analysis skills and proficiency in Excel
• Experience with working with B2B SaaS clients, agency experience
• Working knowledge of HTML, CSS, and basic JavaScript
• Familiarity with CMS platforms (e.g., WordPress, Shopify, Drupal)
• Experience with local SEO and mobile optimization best practices

Benefits

Responsibilities

• The SEO Manager oversees the strategy, execution, and optimization of search engine optimization initiatives for clients across a range of industries
• This role is responsible for managing technical SEO, on-page and off-page SEO efforts, content strategy, and performance reporting
• Additionally, the SEO Manager will lead Conversion Rate Optimization (CRO) and Generative Engine Optimization (GEO) efforts to improve client organic efficiencies in both traditional and AI-powered search environments
• The goal for this position and team is to exceed client performance goals through best-in-class SEO and CRO practices
• Manages SEO strategy and execution for clients in industries such as B2B SaaS, entertainment, lead generation, services, QSR, and retail
• Conducts keyword research, site audits, and competitor analysis to inform strategic decisions
• Leads technical SEO initiatives including site speed optimization, crawlability, indexation, structured data implementation, and more
• Guides on-page SEO efforts such as optimizing content, title tags, meta descriptions, and internal linking structures
• Develops off-page SEO strategies including backlink acquisition, brand mentions, and influencer outreach
• Designs and implements testing strategies for SEO improvements and conversion rate enhancements using A/B and multivariate testing
• Has a strong perception on the future of the Search Landscape and implements strategies with AI in mind
• Implements Generative Engine Optimization strategies to improve brand visibility and content inclusion in AI-powered search results like Google's AI Overviews and ChatGPT
• Oversees CRO efforts including user behavior analysis, landing page optimization, CTA refinement, and form performance improvements
• Collaborates with content teams to align SEO goals with editorial and brand direction
• Tracks SEO performance metrics, analyzes data using tools like Google Analytics and Google Search Console, and prepares client-facing reports
• Troubleshoots and resolves technical SEO, GEO and CRO issues in collaboration with development teams
• Develops strong client and vendor relationships focused on achieving business goals through SEO and CRO excellence
• Works daily in platforms such as Google Search Console, Screaming Frog, Ahrefs, SEMrush, Google Analytics, and A/B testing platforms
• Participates in cross-functional team meetings and media strategy discussions
• Self-motivated and eager to stay current with evolving SEO and CRO trends
• Local and remote employees will be expected to travel for internal or client meetings up to 15% of the time